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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan IDX production model to get sharper, less retro styling

The Nissan IDx seems like the type of concept that auto enthusiasts wish they could be driving. With a compact size, style inspired by the classic Datsun 510 and a rear-wheel-drive powertrain, it certainly ticks many of the boxes that people want. Unfortunately, the car seems to be miles away from actually getting a green light for production, but rumors about the retro coupe's future keep cropping up.
The last we heard about the IDx, the biggest complication with the coupe was that it was a tough project to make profitable. Nissan didn't have a cheap enough rear-wheel drive platform to make the affordable coupe work. The latest rumors point to a potential solution to this problem. According to Motoring from Australia speaking to an insider close to Nissan, the new plan is to tweak the styling to be less retro and adapt the car to work on the platform for the forthcoming, next-generation Z car.
The new look reportedly cribs from the Nissan Sport Sedan Concept from the 2014 Detroit Motor Show, including its floating roof design and sharper edges around the fenders. In terms of power, the source tells Motoring, the IDx could use a naturally aspirated 2.0-liter four-cylinder engine with around 180 horsepower on tap. That might not sound like too much, but remember the Z car itself is rumored to get smaller and lighter when it's new generation hits the stage. If the weight is low enough, potentially using it for the IDx might just work.

Next-gen Nissan Leaf will look more mainstream, have more range

The next-generation Nissan Leaf battery-electric vehicle will look better and go farther on a single charge, company executives tell Automotive News. How much better and how much farther remains to be seen, as does the timing on when the new version will be available to the public. Nissan executive Andy Palmer, speaking recently at the Beijing Motor Show, implied that an electric vehicle would need to have a 185-mile single-charge range to be competitive with hydrogen fuel-cell vehicles, once those arrive in larger numbers. While Nissan boosted its single-charge range by about 15 percent for the 2014 model-year Leaf, the automaker would need to double it to reach that competitive threshold. This seems unlikely for the next-gen model, but we can start making our guesses as to how many more miles Nissan will put into the pack. Regardless, the next-generation Leaf, which may come out around 2017, will at least look a bit more mainstream while it reaches for more range, Automotive News says, citing Nissan global design chief Mamoru Aoki. Indeed, the car, which will keep its hatchback layout, will likely look less angular, said Aoki, who complimented Tesla for the way it styled its Model S luxury electric sedan. Nissan's Infiniti arm could also debut its delayed luxury electric vehicle in 2017, complete with the improved battery pack. Angular looks and all, Nissan continues to increase sales in the US. Leaf sales through April were up 33 percent from 2013, to 7,272 units after more than doubling sales last year to 22,610 vehicles.