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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

Nissan GT-R and Jaguar F-Type meet for time trial battle [w/poll]

It seems that the Jaguar F-Type Coupe R is the performance coupe du jour. First, Motor Trend challenged it against a Porsche 911 on video to see how it fared. Now, Autocar in the UK is pitting the Jag against the latest iteration of the Nissan GT-R around a small course in a time trial battle.
On paper, it certainly looks like the F-Type Coupe is the clear winner. The two performance cars boast the same 542 horsepower (at least by UK specs), but the Jaguar does it with more torque, less weight and an eight-speed gearbox, compared to the six-speed in the GT-R. That seems like an automatic recipe for victory. However, the Nissan claims a faster sprint to 62 miles per hour and all-wheel drive. Nobody wants to watch a video of the new car running away into the sunset, and once the two of them make it to the track, the playing field appears much more level.
So which would you rather have? Keep in mind, that while the GT-R is cheaper than the F-Type Coupe R by a few thousand pounds in the UK, in the US a base R starts at $99,000, and the Nissan has a base price of $101,770. Scroll down to watch the video, and then make your choice in the poll, below.