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Nissan Leaf becomes least expensive 5-seat EV with massive price drop

In a roundtable interview today at the North American International Auto Show, Nissan CEO Carlos Ghosn announced a $6,400 price drop for the base-model 2013 Nissan Leaf. Last year's base model was $35,200, while the new base-level 2013 Leaf S starts at $28,800. Ghosn says the new prices make the Leaf the least expensive five-seater electric for sale in the US.
Some of the lower cost is due to a difference in content from last year's low-end model to this year's. But a sizable portion can be chalked up to the Leaf's production moving from Japan to Tennessee. The 2013 Leaf is not only assembled in the US now, but its lithium-ion batteries and the car's electric motors are manufactured in the same southern state.
The Leaf SV will be priced from $31,820 for 2013 compared to $35,200 last year. The high-end Leaf SL now starts at $34,840, down from the 2012 model's $37,250. These models also have differences in content. One big one is a new 6.6-kWh charger that reduces charging times pretty dramatically.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Recharge Wrap-up: Honda releases "Green Dealer" Guide, Tesla's China president steps down

Honda has released its "Green Dealer" Guide to the public. The guide, which is used to outline ways for Honda and Acura dealerships to be more environmentally responsible can also help other businesses take the same steps to green up their practices, save energy and even save money in the process. The guide, which ranks dealers based on a points system, provides incentive to dealerships to implement the environmentally practices, but it also helps Honda assert itself as a leader for green business. Read more at Automotive News or in the press release below. Nissan Leaf owners in the UK love their car, and aren't looking back at their fossil-fueled past. According to a survey by Nissan, 93 percent use the EV as their main family vehicle. 89 percent report saving money driving, 64 percent prefer it to driving a conventionally powered car and 95 percent would recommend the car to a friend. Most said they wouldn't go back to a gas or diesel car. One owner even gave up his Aston Martin for a second Leaf so he and his wife wouldn't argue over who got to drive the EV to work each day. That's love. Read more at Next Green Car and at Hybrid Cars. Renault has outlined its future sustainable mobility plans, including two pieces of technology going into production cars soon. Renault will put a smaller, more efficient electric motor into production, as well as a three-cylinder dual-fuel gasoline/liquid petroleum gas engine. The HYDIVU prototype will help Renault research mild hybrid technology for light commercial vehicles. The VELUD project will look into making the last mile of urban deliveries more sustainable. Renault is also testing a two-cylinder, two-stroke diesel engine for small vehicle platforms. Read more in the press release below. Tesla's China president has resigned. Veronica Wu had been in charge of the company's operations in China for the past nine months, and with her leaving the company, Tom Zhu will step into the role. Jochen Siebert of Shanghai-based JSC Automotive Consulting says that, "Tesla counts on China as one of their main drivers of growth after California, and it might have been more difficult than they thought." Tesla states it is still "confident in the Chinese market," where it has sold the Model S since April. Read more at Bloomberg.