2006 Nissan 350z Grand Touring Convertible 2-door 3.5l on 2040-cars

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Nissan Xterra's fate hangs in the balance

The Nissan Xterra might not be long for this world, according to a report from Edmunds. The rugged SUV, which has always been a bit more of a hardcore, purpose-built vehicle than the rest of the Nissan SUV range. But it has also suffered from slowing sales, low fuel economy relative to the competition and general neglect, as Nissan has focused on other offerings in its range.
"There are plans to replace it, there are always plans, (but) I am not sure it will happen. I would say in the next six months to a year," Pierre Loing, vice president of product planning for Nissan Americas told Edmunds. Part of the problem, he added, was that the Xterra is a US-only vehicle, which makes it a hard sell in a world where automakers are increasingly depending on global cars.
Besides the economic forces working against the Xterra, it's just a vehicle that hasn't been a huge sales success of late. Customers are more conscious of fuel economy and a body-on-frame SUV that only nets 16 miles per gallon just isn't good enough; arguably why Nissan barely sold 17,000 units last year. We can hold out hope, as the Xterra remains a fun off-roader that we'd hate to see go, but unless Nissan finds a business case or some global partners, this is a vehicle that is on its last leg.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Recharge Wrap-up: Zero to debut 2015 lineup, Nissan extends New Mobility carsharing in Japan

Nissan is extending its carsharing service in Yokohama, Japan for another year. The service, called "Choimobi Yokohama," will use data gathered during its first year to make improvements going forward, including new payment options. The one-way service provides users zero-emission driving with Nissan's New Mobility Concept EVs. Nissan will scale back the number of vehicles from 70 to 50 for the second year. As of September 15, membership was at 10,651 users. Read more in the press release, below. In other Nissan news, the company has a new ad showcasing the benefit of the Leaf's available torque. The video depicts one of the fun parts of driving an EV, which is having 100 percent of the torque available from zero rpm, and shows a Leaf driver pulls away quickly from a stoplight in an impromptu drag race. The ad finishes by reminding Leaf drivers to "use your torque wisely." Watch it below. Analysts predict a booming EV charging infrastructure in South Korea. Government subsidies will encourage this rapid expansion, as the Ministry of Environment South Korea has a plan to fully fund level 2 chargers, plus the installation fee for DC chargers. The availability and shorter charging time of these stations are likely to help convince people to adopt EVs, as well. Analysts at Frost & Sullivan predict 90,000 charging stations around the country by 2020, as you can see in the press release below. Zero Motorcycles is set to debut its 2015 line of electric motorcycles. They will first be unveiled at Intermot in Cologne, Germany beginning September 30. The new all-electric models will then see their US launch at AIMExpo in Orlando, Florida beginning October 16. Zero Motorcycles VP of Global Marketing Scot Harden says, "We are confident that the new line will exceed expectations and look forward to seeing how the motorcycle world responds." Read more in the press release, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan Extends its Groundbreaking 'Choimobi Yokohama' Car Sharing Service for Another Year YOKOHAMA, Japan (September 19, 2014) - Nissan Motor Co., Ltd and the City of Yokohama revealed today that they will extend the one-year trial run of the first large-scale One-way Car Sharing Service in Japan, called "Choimobi Yokohama," for another year. The service, which kicked off on October 11, 2013, features Nissan's New Mobility Concept electric vehicles.