2006 Nissan 350z Coupe on 2040-cars

Auto blog

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

Williams developing hybrid system for next Nissan GT-R?

Back in June, Nissan announced a new partnership with Williams that would see the Formula One team's applied sciences division help develop a new line of Nismo performance models. It's not the only agreement Renault-Nissan has signed with an F1 team: Infiniti is the title sponsor for Red Bull and Renault powers four teams on the grid. It's also just the latest client Williams has signed a deal with to apply the lessons it has gleaned on the F1 circuit to other racing and sportscars. But now we've got some more info on how Williams and Nismo intend to collaborate on the next-generation GT-R.
According to Australia's Carsales, Williams Advanced Engineering is developing the hybrid powertrain that will boost the next iteration of the supercar-slayer known as Godzilla. Which may seem strange considering that the Renault-Nissan Alliance has plenty of experience with electric propulsion on its own, but then Williams has proven itself something of a leader in the field of performance hybrid powertrains: it supplies them to Porsche and Audi for their Le Mans racecars, and to Jaguar for the C-X75 concept.
Whether Williams and Nismo will settle on a flywheel-based energy recovery system or a more conventional battery-powered system remains to be seen, but brakeforce regeneration likely won't be the only element that Williams will develop for the next GT-R. Expect its expertise in aerodynamics and composites to come to bear as well, which can only mean good things for the replacement for a sportscar that's already one of the most capable on the road.

Nissan teases sedan concept for Beijing [w/video]

Nissan is giving us the first tease of its creatively named New Sedan Concept that is premiering at the Beijing Motor Show on April 20. The single image shows the vehicle wearing a diaphanous robe that is just translucent enough to make out its headlights, V-shaped grille and badge. The rest is still a mystery.
The New Sedan Concept is aimed at young, digitally focused Chinese buyers, according to Nissan. Its look came from a collaboration between the company's design centers in China and Japan and was led by Chief Creative Officer Shiro Nakamura. However, the teaser certainly makes the New Sedan look a lot like the Sport Sedan Concept from the 2014 Detroit Auto Show. Hopefully, this is truly a new model and not just a repaint.
Scroll down for the full press release and a video of executive design director Mamoru Aoki discussing the new concept and previous ones.