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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Nissan ZEOD RC stretches its legs for the first time

Ever see one of those videos where a baby deer is born and immediately starts walking? Well, this isn't one of those. For starters, the Nissan ZEOD RC isn't exactly a newborn. Nissan took the design of the DeltaWing, gave it a hybrid engine and called it something new. And it hardly started galloping straight out the box, either: this was just a low-speed demonstration run, held at Fuji Speedway where it debuted this past weekend.
Still, seeing the car that's destined to take the first lap of Le Mans under electric power alone actually start up and run is something of a landmark in the development of electric racing cars - even if this is, despite Nissan's best efforts to avoid the term, a hybrid, not a pure EV. The name stands for Zero Emissions On Demand, not zero emissions all the time. But then ZEATT wouldn't make for a very good name anyway, would it? See for yourself in the video below.

Infiniti previews four upcoming models on its path to electrify by 2030

Nissan and Infiniti have been “also ran” automakers for years, but a shift to electrification presents new opportunities to break through the noise and climb back up the sales charts. To get there, Infiniti is looking at a range of new models in body styles familiar and futuristic. The luxury automaker recently announced four new models that it said will lead its transformation to an all-electric company by 2030. The concepts have familiar shapes with futuristic touches that donÂ’t appear in the automakerÂ’s current lineup. InfinitiÂ’s Vision Qe concept illustrates its vision of the modern sedan, with a striking fastback shape and unique lighting elements that give it a real Tron vibe. Similarly, the brandÂ’s QXe concept blends that styling philosophy with advanced tech and a crossover body style. Infiniti also previewed its new QX80 flagship SUV, scheduled to arrive in 2024. The automaker previewed its upcoming luxury three-row with the QX Monograph concept earlier this year at Pebble Beach, and the new model looks to be a refinement of the existing SUVÂ’s boxy, upright shape. Infiniti said the cabin will feature upscale materials and high-end tech that elevate the experience. Finally, the QX65 is a new midsize crossover coupe that Infiniti said will channel its FX crossovers from years ago. The automaker promised the new SUV would be a “stylish two-row alternative in the cluttered midsize crossover segment.” Infiniti didnÂ’t show a closeup of the vehicle, but we can get a hint from the teaser image, which displays a small crossover with seeping lines and a unique roofline. Infiniti and parent company Nissan have work to do before they are anywhere near level with their rivals, but they havenÂ’t been able to capitalize on missteps by others, including the fact that heavy-hitters Toyota and Honda have been slow to move on electrification. NissanÂ’s Ariya saw significant delays and landed well after its intended release date, losing what could have been an impressive early mover advantage. The good news for brand hopefuls is that the shift to electrification should open the door to more flexible vehicle designs and technology-sharing opportunities with the companyÂ’s alliance mates, Renault and Mitsubishi.     Design/Style Green Tokyo Motor Show Infiniti Nissan Concept Cars Electric