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Nissan reveals new Qashqai crossover for Europe

Between the Juke, Rogue, Murano, Xterra, Pathfinder and Armada, Nissan offers a wide variety of crossovers and SUVs in this market. And that's not even counting the trucks, vans and Infiniti crossovers. But in the European market, it all comes down the Qashqai. Not that Nissan doesn't offer other crossovers in Europe, it's just that the Qashqai has, since its introduction in 2007, accounted for the lion's share, with over two million sold globally (of which 1.5 million were in Europe). And now, after teasing it repeatedly, Nissan has introduced the all-new model.
Larger, sleeker, more advanced, more comfortable and more environmentally friendly than the model it replaces, the new Qashqai is designed in Europe, for Europe, and hits the market at the start of the new year. It's the first European model to be based on Renault-Nissan's new Common Alliance Platform that will eventually encompass three Nissan models and 11 Renaults built in locations around the world.
An array of gasoline and diesel engines, ranging from 110 to 150 horsepower, will be available in two- or four-wheel drive configurations, with either a six-speed manual or the type of continuously variable transmission which Nissan champions.

How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai