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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Nissan sets 2017 sales record with help from Rogue, Titan, and Armada

Nissan Group said its U.S. sales climbed 1.9 percent in 2017 to an all-time record of more than 1.59 million vehicles sold. Free pizza in the conference rooms in Nashville, right? But a closer look shows the company mirroring overall industry trends, with plenty of declining-popularity cars but also a few aging trucks and SUVs. Taken together, Nissan's trucks, SUVs and crossovers saved the day, selling an all-time high of 765,624 total units, up 15 percent from 2016. That offset a 10.9-percent drop in sales of Nissan's cars, as volume sellers like the Altima and Versa posted steep drops. Also buoying overall results was the Infiniti division, which gained 10 percent from the previous year on the strength of models like the Q60 and QX30. Nissan's record year owes a lot to the Rogue, its compact crossover, which set an annual sales record with 403,465 vehicles, an increase of 22.3 percent. Sales of the Titan, Nissan's full-size pickup, grew an impressive 141.9 percent to 52,924 units, while the Armada, a full-size three-row SUV that was all-new for 2017, also saw a huge jump in sales (154.1 percent) to 35,667. Infiniti, meanwhile, saw overall sales climb 10.9 percent on the strength of huge gains by the Q60 Coupe, which rose 170.8 percent, and the QX30 crossover, which grew almost 524 percent. That being said, Infiniti volume is relatively low. The Q60 Coupe sold a total of 40,444 units and the QX30 14,093 for 2017, while Nissan shifted 40,172 Rogues in December alone. On the car side, the Maxima did well, gaining 7.9 percent to finish at 67,627. Volume-wise, the Sentra dominated, nudging up 1.7 percent to 218,451. But the rest of the lineup mirrored industry trends for the car segment, with steep drops for the Altima (down 17 percent), battery-electric Leaf (-19.8 percent), Versa (-19.2 percent) and Juke (-48.1 percent). Several truck, crossover and SUV models are also not faring so well. The aging Frontier pickup, last updated in 2005, fell 14.5 percent, the Pathfinder slipped by 0.8 percent, the Quest minivan plummeted 55.5 percent and the upscale Murano crossover fell by 11.8 percent. A Nissan spokesman says the Quest is no longer being built for the U.S. market starting with the 2018 model year. Meanwhile, reinforcements are coming. Nissan has said it's planning a new generation of the Frontier, its entry-level pickup, but hasn't clarified when.

Renault-Nissan alliance to start autonomous EV testing

The Renault-Nissan alliance is joining the self-driving electric-vehicle party. The French-Japanese automaking collaboration, which has been selling electric vehicles to the masses since introducing the Nissan Leaf in 2010, said Monday that it will work with transportation-technology consultant Transdev on developing a fleet of self-driving EVs for testing purposes. The model of choice, though, won't be the Leaf, but instead will be the Renault Zoe. Details aren't abundant, but the group does say it will perform the field testing in the Paris area. Transdev's pedigree includes operating what it says is the world's first commercial driverless service at France's EDF campus. The company, which is majority-owned by Caisse des Depots, is no small potatoes, generating about $7 billion in revenue in 2015. Take a look at the alliance's statement here. The alliance has already been working with Microsoft on driving-technology advancements and has teamed up with Japan-based DeNA to hatch a driverless-vehicle initiative for commercial services. And in January, Nissan said its ProPilot features, which include increased self-driving capabilities, would be added to its Leaf EV "in the near future." Of course, other automakers have already jumped into the self-driving EV game. California-based EV maker Tesla has long been pushing its vehicle technology toward autonomy, and General Motors said in December that it would start field testing driverless Chevrolet Bolt EVs sometime this year. In the meantime, the Alliance is gearing up a changeover in leadership, as Carlos Ghosn said last week that he was stepping down as Nissan's CEO on April 1. Ghosn, long a champion of electric-vehicle technology, will be succeeded by Nissan co-CEO Hiroto Saikawa. Related Video: Featured Gallery Renault Zoe ZE 40 Yttrium Grey View 27 Photos News Source: Renault-Nissan Alliance Green Nissan Renault Autonomous Vehicles Electric alliance zoe