Nissan 350z Roadster Convertible - Silver With Blue Top Frost Leather Interior on 2040-cars

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Nissan's Nismo celebrates 30th year with video retrospective

Nismo, the motorsports and high-performance arm of Nissan, has a lot of racing success to celebrate in its history and possibly even bigger accomplishments to look forward to. The company is commemorating its 30th anniversary with a video looking back at its most important milestones from each year of its past.
Nismo's job first and foremost at its genesis was to excel at motorsports. It wasn't too long after the division was founded in 1984 that the company made its first of many attempts to take an overall victory in the 24 Hours of Le Mans. It never quite succeeded in that goal, but still managed to do well in long-distance competition elsewhere. At the same time, Nismo was racking up wins in touring car races in Japan.
Eventually, the division's engineers started dipping their toes into tuning road cars, in addition to going racing. What began as something sporadic has become a growing part of the Nissan lineup with Nismo-branded models of the 370Z, Juke, Note in Europe and the GT-R.

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Pretty scenery alert: Nissan Leaf drives up a volcano on Maui

Gravity taketh away but gravity giveth back, Nissan is trying to teach all of us. The Japanese automaker has posted a two-minute video about Maui resident Neil Wagner using his Nissan Leaf to catch the legendary sunrise over the volcano in Haleakala National Park. After climbing the more-than-10,000-foot elevation, the Leaf is shown having lost about 84 percent of its usable battery capacity. The finer point, though, is that electric vehicles have a regenerative braking system, meaning that the downhill ride and all of its switchbacks actually replenish battery capacity. Of course, the video didn't show exactly how much of that capacity was replenished, but the point is well-made, and with really cool scenery. Sales for the Leaf have already been strong this year. Through the first three months of the year, Nissan boosted sales 46 percent from 2013 numbers up to 5,184 units. This is after more than doubling sales last year to 22,610 units. And, for anyone curious, there are six publicly-accessible plug-in vehicle charging stations in Kahului and another eight in Lahaina, two of Maui's largest cities, according to the US Department of Energy. We're pretty sure that Mr. Wagner already knows that but we're going to take notes in case we need to make the sunrise drive one day. For now, we're going to check out Nissan's two-minute video below one more time. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.