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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Recharge Wrap-up: Nissan, Tesla report CO2 savings, rare earth metal recycling simplified

A new process simplifies the recycling of rare earth metals. While the strong magnetic properties of metals like neodymium and dysprosium make them useful in electric vehicles traction motors, there are concerns about their availability and the environmental costs of mining them. Researchers at University of Pennsylvania have developed an easier method to recycle those metals that is less energy intensive and more cost effective. "We have designed a way to separate the two metals by selectively dissolving the neodymium in a solution and leaving behind the dysprosium as a solid," says Justin Bogart, a graduate student working on the project. "This quick and easy method has allowed us to separate equal mixtures of the metals into samples that are 95 percent pure." Now the team is working to improve that level of purity. Read more from University of Pennsylvania. Nissan Leaf drivers in Europe have saved over 55,000 tons of CO2 emissions. Worldwide, the 178,074 Leafs sold account for the prevention of over 293,000 tons of CO2 emissions so far. That equates that to the neutralizing effect of 19 million trees. Besides the positive effects on environmental and noise pollution that switching to electric mobility provides, Nissan also points out that it's good business, too. EVs like the Nissan Leaf and e-NV200 cost about 40 percent less than combustion vehicles to maintain, and the cost of electricity is substantially lower than that of fossil fuels. Additionally, Nissan has published a video of the Leaf touring Bristol to celebrate the greening of European cities with the help of electric vehicles. See the video, and read more from Nissan. Tesla customers have driven a cumulative 1 billion miles. Together, nearly 75,000 Model S drivers have prevented more than 570,000 tons of CO2 emissions worldwide. To put that in perspective, a billion miles is the equivalent of 4,186 trips to the moon, and almost 40,000 trips around the Earth. In the UK, where the Model S is celebrating its one-year anniversary, drivers have already accumulated 6.6 million miles. Tesla is celebrating its milestone with the Next Billion Miles Tour, hosting hands-on events and test drives in 80 cities across North America, Europe and Asia. See the video from Tesla above, visit the One Billion Miles microsite and read more in the press release below.

Nissan NV200 finds new work as ambulance, Gibson guitar repair truck

We live in a world now where not every police cruiser and taxi is a Ford Crown Victoria, not every executive car is a Lincoln Town Car and not every ambulance is based on a Ford Econoline van. Vehicles like the new Nissan NV200 are making inroads into the service, livery and emergency vehicle markets, and we've got a couple cases in point to share.
The first one is a fleet of 30 new ambulances based on the heavier-duty NV2500 chassis. They are entering the Mexican Red Cross fleet of emergency vehicles this year after performing well in pilot tests last year. The Mexican Red Cross says it receives 1,200,000 ambulance service requests per year, so the mettle of these new machines will be tested in a hurry.
The second example is less useful for life-saving, but may save a guitar from going to the scrap heap. Called the Gibson NV200 Mobile Repair & Restoration Van, it can take the services of an authorized Gibson rep anywhere they're needed to repair or restore an axe in need. The van features a whole aesthetic designed to evoke the classic Gibson look, with wood veneer and shades of brown and black used throughout. There's a guitar rack that holds four instruments, a sliding 56-inch long repair table, toolbox, genuine Gibson stools and a sound system by Gibson Pro Audio.