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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan, Infiniti recall more than 130,000 vehicles for potential fuel leak

Nissan and its luxury brand, Infiniti, are set to recall 133,592 vehicles after discovering that fuel could leak out around the pressure sensor, potentially increasing the chances of a fire. While Nissan lists five nameplates in its recall, there are actually only three models affected by the improperly tightened fuel pressure sensor. They include the 2012 to 2014 Nissan Juke, as well as 2012 to 2015 Infiniti M56/Q70 sedans and QX56/QX80 SUVs. Nissan will begin notifying owners of affected vehicles soon, with the recall expected to officially kick off no later than January 26, 2015. Naturally, repairs will be conducted free of charge. Scroll down for the official bulletin from the National Highway Traffic Safety Administration. And stay tuned for more news coming out of the NHTSA offices today. In addition to Honda's expansion of its recall for vehicles with Takata-built airbag inflators, the regulatory body published a huge number of unrelated recalls this morning, helping to stack the total number of called-back vehicles even higher in these last weeks of 2014. Report Receipt Date: NOV 28, 2014 NHTSA Campaign Number: 14V683000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 133,592 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2012-2014 Nissan Juke, 2012-2013 Infiniti M56, QX56, and 2014-2015 Infiniti Q70, and QX80 vehicles. The fuel pressure sensors may not have been sufficiently tightened during production. As a result, the fuel pressure sensor may loosen with vehicle usage and cause a fuel leak. CONSEQUENCE: A fuel leak in the presence of an ignition source could cause a vehicle fire. REMEDY: Nissan will notify owners, and dealers will replace the fuel pressure sensors, as necessary, free of charge. The recall is expected to begin on or before January 26, 2015. Owners may contact Nissan customer service at 1-800-647-7261. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. This is an expansion of recall 12V-069 Featured Gallery 2015 Infiniti QX80 View 26 Photos Related Gallery 2013 Nissan Juke Nismo News Source: National Highway Traffic Safety AdministrationImage Credit: Infiniti, Nissan Recalls Infiniti Nissan Safety Crossover SUV Luxury Sedan infiniti qx80 infiniti m56 infiniti q70

How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.