2004 Nissan 350z Touring Roadster on 2040-cars

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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan details Craigslist 1996 Maxima restoration

"Luxury Defined," in the most ironic sense the galaxy has ever known, is now "Luxury Restored," in the real and incredible sense. Last September, Luke Aker made ads to sell his 1996 Nissan Maxima GLE, the YouTube version being a mix truth, bombast, a British accent and a ratchet strap. The ad tickled Nissan such that it bought the car from Akes and made a donation to a charity of his choice. Then they consulted with the citizens of the Internet to decide what to do with it, the final vote being a complete restoration and display at the company's Nashville HQ.
Friends, Netizens, countrymen, the job is done. Nicknamed "Old Glory," comparing the old car with the new is like reading one of those shelter dog rescue stories where the loving family nurses an impossibly cute pup back to health with handheld nursing sessions, baby bottles of warm milk and whispered lullabies. Only Nissan probably didn't sing to the Maxima.
The Maxima is now on display, and we hope they've hung the ratchet strap with it. You can see Aker's new video on the transformation above, plus another video and press release below detailing the Maxima's journey back to New Glory.

Nissan will expand free* charging incentive to 25 Leaf markets

Nissan has proof that giving away a bit of electricity makes buying a new Leaf all the more enticing. Thanks to a deal that offers free charging to some Leaf owners in Texas, one dealer there claims his Leaf sales have tripled. We don't see national sales climbing quite that high starting July 1 2014, but an announcement made today at the New York Auto Show will likely give the EV a boost. New Leaf buyers will get to charge for free at public chargers for two years. Within limits: a max of 30 minutes at CHAdeMO and an hour at Level 2 stations. Nissan will expand its "No Charge to Charge" promotion to at least 25 markets across the US. The deal means that new Leaf buyers will get to charge for free at public chargers that accept the new EZ-Charge card, within limits. That means a maximum of 30 minutes at CHAdeMO DC fast chargers and just one hour at Level 2 stations, Brendan Jones, director of Nissan EV infrastructure strategy and development, told AutoblogGreen. This should be plenty of time, Jones said, since the average Leaf driver comes to a CHAdeMO station with 35-40 percent state-of-charge on the battery and the average time they stay is around 16-17 minutes. A half hour is fine at a fast charger, since the battery will get to 80 percent full within that time, but we're less impressed with the one-hour limit at a Level 2 station, since that will only put maybe 20 miles into the battery. The EZ-Charge card is compatible with four of "the leading EV charging networks," which here means ChargePoint, Blink, AeroVironment and NRG eVgo. Nissan says the 25 markets make up over 80 percent of all the US Leaf sales. Anyone who buys a new Leaf in one of the specified markets - or bought one on or after April 1 of this year - will get the free-to-use EZ-Charge card (others can still get the card, which means only carrying one charger company fob instead of four). The promotion starts July 1 in 10 markets (San Francisco, Sacramento, San Diego, Seattle, Portland, Nashville, Phoenix, Dallas-Fort Worth, Houston and Washington, DC) and then expands to the next 15 by the end of June, 2015. Nissan would not specify which markets these will be, but they will be where the Leaf is selling well and there are DC fast chargers. That means, we suspect, places like Chicago, St. Louis, Philadelphia and Atlanta.