2003 Nissan 350z Performance Coupe 2-door 3.5l No Reserve on 2040-cars

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Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

Survey says $25k barrier is a problem for EVs

The majority of consumers are more or less priced out of the market.
Electric cars are gaining popularity with the general public, but are they still too expensive? According to a survey 1,084 consumers by Navigant Research, a consulting firm located in Boulder, CO, 71 percent want their next car to cost under $25,000, while 41 percent won't go a cent above $20K. Looks like people are even thriftier than we'd originally thought.

MI man injured in crazy Nissan Titan crash caught on video

Earlier today, a man from Kentwood, Michigan was seriously injured after a bizarre accident on Interstate 96 outside of Lansing. While he's expected to make a full recovery, it's the footage captured by another driver that makes this incident so remarkable.
The 59-year-old driver of the Nissan Titan involved in the crash was towing a trailer when he hit the median and was catapulted over a guardrail into a local creek. A driver that was traveling alongside caught the entire incident on Vine, creating a disturbing loop of the truck flying through the air, before disappearing from view.
The man was recovered by rescue services, taken to a hospital, and is expected to make a full recovery. It's unclear what caused him to lose control and end up on the median. Scroll down for the six-second Vine video.