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Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

2014 Nissan Rogue

When I first started in this whole automotive journalism biz, I held a sort of hodgepodge receptionist/gopher/production assistant role, and each morning as the staff filed in, I'd ask them how they liked whatever car they were assigned to drive the previous night. Most of my colleagues would regale me with anecdotes about how good or bad a vehicle was, but one co-worker, every single morning, would answer my query with the exact same phrase: "It was fine."
I always assumed this was just a brush-off, an "ask me again after I've had a cup of coffee" sort of response. But then I found myself in a similar moment of brevity following the launch of the 2014 Nissan Rogue earlier this week. After returning home, a friend asked me what I thought of the new Rogue, and I replied, word for word, "It was fine."
And, well, it was. Nothing worth wasting exclamation points over, good or bad. Aside from something like the interesting-to-drive Mazda CX-5 or funky-looking Jeep Cherokee, nothing in this class really tries to set the world on fire. And that, right there, is fine. Nissan doesn't need to do anything crazy with its second-generation Rogue. It just needs to offer a well-equipped crossover that's handsome, functional, efficient and priced right - sticking to the same formula that made the first-generation model so successful while offering the latest crop of creature comforts in a more modern package.

Nissan teases New York-bound 2015 Murano

It was over a month ago when we received reports that Nissan would be unveiling the new Murano at the New York Auto Show next month. Now the Japanese automaker has confirmed its imminent arrival, offering up the brief teaser clip below to give us a very faint idea of what to expect.
In announcing the Murano's upcoming debut in Manhattan, the company described the Murano as "the halo vehicle for Nissan's expanding range of bold crossovers and SUVs," previewing the design that will distinguish a whole range of Nissans to follow.
Short of that, we've got little to go on, but we're expecting to see some traits from the Resonance concept of 2013 Detroit vintage finding their way onto the production version of a vehicle that has always been rather stylized from the start. Something (sales figures, perhaps?) tells us that the oddball CrossCabriolet will get lost along the way, not that we'll mind.