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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2014 Nissan X-Trail is the Rogue's identical twin [w/video]

Up until now, the Rogue and X-Trail were two different compact crossovers that competed in the same segment for Nissan, except one was sold only in the US and the other Europe. So why, Nissan asked, aren't they exactly the same? Thus, with today's reveal of the redesigned 2014 Nissan Rogue, our team on the ground at the Frankfurt Motor Show also met its new identical twin, the 2014 Nissan X-Trail.
Unlike the Rogue, the former X-Trail was a boxy thing that put on the airs of an SUV, so this new look is likely a larger departure for Europeans than it is for us 'Yanks. From what we can tell comparing their press releases, these two crossovers are practically identical save for the badge on their rear liftgates, both now offering an optional third row of seating and a slew of infotainment and active and passive safety features.
The one thing that may differ between the two are the engines on offer. While we know the Rogue has a 2.5-liter inline four-cylinder engine producing 170 horsepower and 175 pound-feet of torque, Nissan's remaining mum on what will motivate the X-Trail. The prior model offered both gas- and diesel-powered models, which we feel safe in assuming will continue (perhaps opening the door for a diesel-powered Rogue in the US some day). Nissan says we'll know more closer to the X-Trail's on-sale date, which is stated simply as being "next year," whereas the Tennessee-built Rogue will be going on sale in the US this fall.

2014 Nissan Altima gets updated equipment, prices

The fifth-generation Nissan Altima is heading into its second year, and to mark the occasion, it's getting updated pricing, some visual and tactile enhancements and new option packages. First up are the physical changes: All 2014 Altima models will have chrome exhaust tips, revised seat cloth (when not fitted with leather) and better noise isolation. Check the option box for the new Sport Value Package, and the Altima also will come equipped with 16-inch aluminum alloy wheels, a rear spoiler and remote engine start.
But those aren't the most important updates for 2014. Nissan is showcasing the expanded functionality of its NissanConnect system, which works with Android and iPhone handsets. Applications will be introduced in the fall and launch with Google search and Facebook, later to be joined by iHeartRadio and Pandora. NissanConnect with navigation system (separate from NissanConnect applications) will be capable of running SiriusXM Travel Link for data including weather, fuel prices and movie times. In addition, there are changes to other option groups, including a revised Technology Package and a new Display Audio Package, the specifics of which can be found in the official release.
As for pricing, the changes are pretty minimal, with the base 2.5 CVT starting at $21,860 and the full-boat 3.5 SL CVT topping out at $30,660 before options and a $790 destination fee. You can compare those figures with 2013 pricing here, and see the full rundown of all the trim level prices by scrolling below.