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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Recharge Wrap-up: Tesla owner's garage makeover, Lucid signs deal with LG Chem

A Tesla owner has remodeled his garage to resemble a Tesla showroom. The Model S owner, who also runs Teslainventory.com, painted one wall a very specific shade of red, mounted a Tesla logo on it, and even bought the same table and stools used in some showrooms. He also documented the transformation, and gives tips on how other fans can give their own garage a makeover. Check it out in the video above, and read more at Electrek. Lucid Motors will source lithium-ion batteries from LG Chem. Lucid's batteries will use proprietary cell chemistry developed in partnership with LG. Lucid also has a battery supply deal with Samsung SDI for its first vehicle, but says it could use batteries for other companies through its own supply business, or for specific performance variants of its electric sedan. "The differing performance attributes available from the two cell suppliers provide Lucid with maximum flexibility to select the best cell for each application," Lucid says. Read more in the press release, or at Green Car Congress. Nissan, Renault, and Mitsubishi will share an electric vehicle platform. As other automakers are building their own mass market EVs, these three are teaming up in order to be able to offer their own models at prices competitive to their gasoline powered counterparts. According to the Nikkei, EVs from the three companies will all use the same platform as the upcoming 2018 Nissan Leaf, and will share motors, inverters, and batteries. Read more from Reuters, or at Green Car Reports. Related Gallery Lucid Motors EV Prototype News Source: Electrek, YouTube: DAErik, Lucid, Green Car Congress, Reuters, Green Car Reports Green Automakers Mitsubishi Nissan Tesla Renault Green Automakers Green Culture Electric Videos recharge wrapup

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.