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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan moving next-gen Murano production from Japan to Mississippi

Celebrating 10 years of operation at its Canton, Mississippi assembly plant, Nissan has announced that it will be adding a seventh vehicle to the plant's portfolio. Starting in 2014, production of the next-generation Murano will move from Japan to Mississippi alongside its platform mate, the Altima, which is a part of Nissan's plan to build 85 percent of its US products domestically.
In addition to the Altima, the Canton facility also produces the Armada, Xterra, Titan, Frontier and NV vans, and back in June, production of the Nissan Sentra production was moved to Canton creating an extra 1,000 jobs. At this point, there is no indication about how many jobs the Murano line will add, if any.
This is the second announcement this week of production being added in the US as Honda said that the Accord Hybrid production would move to Marysville, Ohio where the standard Accord sedan is currently built.

New Nissan Leaf looking more and more like 105-mile EV

The next-generation Nissan Leaf could see the light of day as soon as 2017. In the meantime, the Japanese automaker may have a treat for electric-vehicle enthusiasts. Think of it as a 21-mile salute. Looking to spur what's recently been lagging sales, we're hearing rumors that Nissan might offer a top-of-the-line Leaf that will include a 30-kilowatt-hour battery instead of the standard 24-kWh version this fall, Hybrid Cars says, citing InsideEVs. That means that the Leaf's 84-mile single-charge range could be extended to about 105 miles. "We have made no public announcement about the 2016 Nissan LEAF," Nissan spokesman Brian Brockman told AutoblogGreen. "We do not comment on future product details." Nissan could use something fresh with the Leaf, which has a sales pattern that was up last year but down in 2015. Through April, Leaf sales were down 22 percent from a year earlier to 5,638 units. That outpaces the Chevrolet Volt extended-range plug-in by a two-to-one margin, but the second-gen Volt is due some time this fall. As for details on the next-generation Leaf, few have emerged. We've heard the car will look less quirky and, of course, be equipped with a longer single-charge range, but beyond that, it's all a bit of a mystery. Related Video: