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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan recalls over 120,000 Altimas due to... spare tire inflation?!

A pressure regulator that over- or underinflated spare tires for five days earlier this year has led to a recall of 123,308 units of the 2013 Nissan Altima. Sedans that were manufactured from March 21-26 are those possibly affected by the temporary tire snafu, the recall for which will begin on May 3.
Those notified of the issue can take their sedans to their local Nissan dealer, who will check the tire pressure and correct it if necessary, but we imagine owners can probably just whip out a tire gauge to check and adjust the inflation for themselves. Should you need it, there's an official notice from the National Highway Traffic Safety Administration below with a few more details.

2015 Nissan GT-R updated with new lights, more refined ride

The Nismo version of Nissan's high-tech supercar may be getting most of the headlines today, but we shouldn't forget that the car on which it's based, the garden-variety GT-R, has been significantly updated for 2015, as well.
What Nissan engineers focused on for the new model year was making the GT-R a more well-rounded GT car. That means dialing some more compliance into the car's very firm suspension for a more comfortable ride, as well as lightening up the steering at low speeds to make urban maneuvering easier. The braking calibration has also been changed to be more linear and smooth when slowing from normal, everyday speeds. Does this mean the GT-R has gone soft? We'll reserve judgment until we drive it, but Nissan claims the new refinements giving the car "multi-dimensional performance."
The GT-R also gets new lighting technology for 2015, including multi-LED headlights that lend the car a new light signature at night, and the LED taillight rings are now complete circles instead of rings of dots. The headlights are also now controlled by an Adaptive Front Lighting System, which sounds similar to other systems that aim light where the car is being turned, but Nissan's system adjusts the angle of the lights depending on vehicle speed - at higher speeds the lights are angled to project their illumination further.