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Recharge Wrap-up: Car2go launches in Brooklyn, Green Fleet Car of the Year Award announced

The Car2go carsharing service is starting operations in Brooklyn next month. Beginning October 25, the service will offer 400 Car2go edition Smart Fortwo vehicles for point-to-point travel. Members pay a one-time sign-up fee, and are charged by the amount of time the use the vehicle (fuel and insurance is free). Drivers can find a car using the Car2go app or website, and can return the car to any non-metered parking spot within the 36-square-mile Brooklyn Home Area. Car2go is offering free membership and 30 minutes of credit for those who sign up early with a special promotional code. Learn more in the press release below. Renault and the Eco2charge consortium are working to bring better EV charging to France. They are providing research and development aimed at turning simple charging stations into "fully fledged energy ecosystems" through a smart grid. This grid would coordinate charging, consumption and energy storage in a way that increases efficiency and decreases cost. Read more in the press release below. The Renault-Nissan Alliance could source EV batteries from suppliers other than Nissan, according to CEO Carlos Ghosn. This news comes after recent questions of whether or not Nissan would scale back battery production in the US and UK. Ghosn says, "At the moment, we continue to produce our own batteries and we are open to outside sourcing, period." He also denies any plans to shutter Nissan's battery production facility in Tennessee. One source of batteries the alliance will look to is Korea's LG Chem. Read more at Automotive News Europe. The first-ever Green Fleet Car and Truck of the Year Awards will be presented at the Los Angeles Auto Show. The presentation on November 20 will be part of the LA show's Connected Car Expo. Nominees are selected by Bobit Business Media, with finalists picked by readers of Green Fleet, Automotive Fleet, Work Truck and Business Fleet magazines. The winners will be chosen based on performance, fuel economy, emissions, safety, capacities and other similar factors. Read more in the press release below. car2go Heads To Brooklyn Brooklyn To Be First To Launch Point-To-Point Carsharing Service In New York City Area On October 25th car2go North America LLC, the fastest-growing global carsharing company, announced today that it will be launching its pioneering carsharing service in Brooklyn on October 25th, marking Brooklyn as car2go's 29th market and the very first in the New York City area.

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.