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Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Nissan's purchase of Mitsubishi is officially official

After the company's announcement in May, the Nissan's purchase of a 34 percent stake in Mitsubishi is now official. The deal cost Nissan $2.3 billion, according to the Wall Street Journal, and brings Mitsubishi into the Nissan-Renault Alliance. The company explained that this new partnership will manifest itself in shared vehicle platforms and technology, joint purchasing, and shared manufacturing. Nissan also said that this purchase will make the company one of the three largest companies by volume in the world. Nissan also emphasized that Mitsubishi will very much be a partner in the current alliance with Renault. In addition, Carlos Ghosn, CEO of both Nissan and Renault, has been nominated to be the new chairman of the Mitsubishi board. With Ghosn at the head of the board, current Mitsubishi president and CEO, Osamu Masuko, will remain in his positions but Nissan's current chief competitive officer will join Masuko as co-chief executive officer at Mitsubishi. With these companies now working together, we'll probably start seeing more commonality between Nissan and Mitsubishi products here in the States. It would also be a great opportunity to get some of Mitsubishi's cooler products here. Perhaps Mitsubishi and Nissan will take our hint about the Delica. This article has been revised to clarify that Nissan Motors purchased the stake in Mitsubishi, not the Nissan-Renault Alliance, and to add the value of the purchase. Related Video: News Source: Nissan, Wall Street JournalImage Credit: Issei Kato / Reuters Mitsubishi Nissan Renault renault-nissan alliance

Nissan expands US EV test market for e-NV200 to Portland

Of course, it's going to be Portland. Oregon's largest city, known for its green-friendly vibe and policies, will be where Nissan will next test of its all-electric e-NV200 cargo van. And we hope those vans have cup holders for the inevitable java. The Japanese automaker is working with local utility company Portland General Electric (PGE) on a six-week trial program. Nissan and PGE will record data to better measure how the concept of battery-powered driving works within the local services network. The location makes sense, as Portland is one of the five best-selling US cities when it comes to sales of the Nissan Leaf, which shares its powertrain with the e-NV200. Nissan kicked off its "No Charge to Charge" free-charging program for new Leaf owners in April. Nissan, which had already been testing the e-NV200 with FedEx in Germany, Japan and Singapore as of late last year, said at the Washington Auto Show in January that it would start testing the electric van in the Washington, DC, area. Nissan said at the time that it helped install about 570 fast-charging CHAdeMO chargers throughout the US since last year, including 200 in December alone. Check out Nissan's press release about the Portland project below. LEADING EV MARKET PORTLAND BECOMES TEST BED FOR NISSAN E-NV200 ELECTRIC COMMERCIAL VEHICLE PORTLAND, Ore. – Portland, already a top breeding ground for electric vehicle (EV) sales, is now the proving ground for Nissan's prototype electric commercial vehicle – the Nissan e-NV200. Nissan is working in collaboration with Portland General Electric (PGE) on a six-week trial to help determine the viability of an electric commercial vehicle in the U.S market. PGE has assigned the e-NV200 into its fleet of vehicles with an underground crew, replacing a larger, diesel-powered van. "Oregon has been a top five market for Nissan LEAF sales in the U.S. due to proactive policies at the state level to encourage EV adoption, as well as robust charging infrastructure championed by the state and others like PGE," said Toby Perry, Nissan's director of EV Marketing in the U.S. "If we determine that e-NV200 fits into the U.S. commercial vehicle market, we expect that Portland would be a leading driver for sales as well." This year, Nissan is deploying two e-NV200 prototypes with companies such as PGE and FedEx in top U.S EV markets including California, Georgia, Oregon and Washington, D.C.