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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Nissan prices replacement Leaf battery at $5,500

The battery pack is the single most expensive component in a plug-in vehicle and, until now, figuring out the cost to replace one has been a bit of a mystery. Last year, Nissan tried a $100/month price for a new battery in its popular Leaf, but was loudly criticized for that attempt. Today, Nissan is changing gears with a big announcement regarding the price of a new pack for your Nissan Leaf: $5,500 to buy. With an asterisk. Nissan's Brian Brockman, writing at My Nissan Leaf, announced that Nissan Leaf replacement batteries are now available to purchase at certified Leaf dealers in the US at a suggested retail price of $5,499. These packs are the ones found in 2015 Leaf models, which are similar to the ones the Leaf has always had, just with a different, better battery chemistry. To buy a new pack, you need to give Nissan your original battery pack (which Nissan says will be recycled and has a value of $1,000) and the $5,500 "does not include tax, installation fees or an installation kit required for 2011 and 2012 vehicles." That kit costs around $225. A $100/month financing program will still be available (details will be made available later) but now it will have an end date and the driver will own the pack at the end of the payment process. All replacement packs will have the same eight-year, 100,000-mile warranty as the battery in a new Leaf. You can read Brockman's full statement below or over on My Nissan Leaf. Ever since the Leaf entered the market in late 2010, Nissan has been dealing with degrading battery issue, both as a real thing (in warm climates like Arizona) and as a worry in the mind of potential customers. Now that we know how much it'll cost to get a new pack, we can calculate that the overall cost for a new 24-kWh pack is now officially $6,500. That means the price to a customer is less than $270-per-kWh. That's quite low compared to some early estimates, right on target with others and a very big deal for EV shoppers and drivers out there. Hi all: I'm happy to be back to provide a long-awaited update on the Nissan LEAF battery replacement plan. Last year, I posted preliminary details of the program that we'd created based on early survey data, and it led to spirited discussion (and very vocal criticism). So we went back to the drawing board with your comments and the ongoing guidance of the LEAF Advisory Board.

Nissan axing Pathfinder Hybrid from 2016 lineup

The Nissan lineup gets a little smaller for the 2016 model year, as the Pathfinder Hybrid is dropped from the range. With its debut in late 2013, the electrically assisted SUV is one of the company's more recent introductions. However, it never really caught on with the public. "The Pathfinder Hybrid is not available in the US for the 2016 model year. Our emphasis is on the 3.5-liter V6 Pathfinder that achieves a best-in-class 20-city and 27-highway fuel economy," Nissan North America product communications director Dan Bedore confirmed to Autoblog. "Nissan has no announcement on future hybrid gasoline-electric powertrain applications at this time." Nissan actually ended production of the Pathfinder Hybrid in January, and "the hybrid was never a big part of Pathfinder sales," Bedore said to Automotive News. For the price premium, the electrically assisted version that combined a supercharged 2.5-liter four-cylinder and a 20-horsepower electric motor was only rated three or four miles per gallon better in EPA combined ratings than with the V6. However, while the company doesn't outline individual sales of the two, powertrain variants, the SUV is performing well so far this year. Through June 2015, sales are up 4.9 percent with 41,938 units sold. The future for the Infiniti QX60 Hybrid, which is the Pathfinder's more luxurious sibling, doesn't look very bright either. "For the United States, while the QX60 Hybrid continues to be available at some retailers across the country, our production is currently focused on the QX60 3.5 model," Infiniti spokesperson Kyle Bazemore told Autoblog. However, the vehicle is still in production at the Smyrna, TN, factory for export to places like China and Mexico. According to Bazemore if demand happens to increase in the US, "we have the manufacturing ability to make them available." Overall, QX60 sales are also up 14 percent this year in the US.