1989 Nissan 240sx Xe Coupe 2-door 2.4l on 2040-cars

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Nissan poaches Ram CEO Fred Diaz

Nissan has announced that it has hired Fred Diaz as its new divisional vice president of sales and marketing. With the appointment, Diaz unexpected exits his post as president and CEO of Chrysler's Ram brand, a position he has held since 2009 when the brand was created as a separate entity from Dodge. He was also president and CEO of Chrysler de Mexico.
Nissan issued a press released - posted below - in which it says that Diaz's newly formed position will be responsible for the day-to-day operations of the brand in the US, including such facets as sales, marketing, parts and service, along with administrative matters. In addition, he will lead Nissan's light commercial vehicle and fleet division, likely a key attraction with his Ram background.
Chrysler has yet to name a replacement for Diaz.

Nissan GT-R takes a bloody whack at supercar rivals in fake ads

A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European exotics costing twice or three times as much.
That's the inspiration for this trio of fake ads from photographer Tim Kent. In this mock campaign, Kent has depicted the GT-R as a butcher's knife and the European exotics as pieces of slaughtered meat. Ferrari is symbolized by a package of horse meat, Porsche by a pack of sausages and Lamborghini as a pair of, um... "prairie oysters".
Of course the ads are never going to run anywhere, and if you're squeamish (or vegetarian) we wouldn't suggest looking at them in close proximity to your lunch. But we have to admit they're creative, and effective.

Nissan will build just 45 examples of this 45th Anniversary GT-R

It's been 45 years since the release of the original Nissan Skyline GT-R, so to celebrate, the Japanese automaker has announced this special commemorative edition. Based on the newly updated 2015 Nissan GT-R in Premium trim, the 45th Anniversary edition is done up in a unique shade called Silica Brass – the same color as the legendary R34-gen 2001 Skyline GT-R M-Spec. It also comes with the requisite special badging inside and under the hood, but unfortunately, that's about the extent of the special touches applied to this celebratory model. Nissan will only make 45 highly symbolic examples of this special edition, each to be sold on a strictly first-come, first-served basis. And unfortunately they'll be restricted to the Japanese market, where they'll each command a sticker price of 10,787,040 yen – equivalent to about $91,700 at today's rates, which is already a good ten grand less than what you'd pay for a standard GT-R in the US, anyway. Nissan Releases the Limited-Edition "45th Anniversary" GT-R – Production will be limited to 45 vehicles – YOKOHAMA, Japan (November 25, 2014) - Nissan Motor Co., Ltd. today announced that the Limited-Edition "45th Anniversary" Nissan GT-R will go on sale in early February throughout Japan, in conjunction with the release of the 2015 model year GT-R. Since its release in 2007, the Nissan GT-R has been recognized as the world's foremost high performance super sports car, which embodies Nissan's commitment to "innovation that excites" like no other. The GT-R's legacy continues as the ultimate "GT" (Grand Tourer), armed with a comfortable ride, a high level of refinement and benchmark fit and finish; while its world-class high performance embodies the "R" in its name (Racing technology). Thus, its "multi performance" character allows the driver to enjoy the full depths of the GT-R's capabilities, whether navigating corners of a winding mountain road, simply cruising on the open highway or even running errands on neighborhood streets. Based on the 2015 Nissan GT-R, which features ride quality that has been specially tuned to exhibit a more mature, better refined feel than its predecessors, the "45th Anniversary" will come with a special paint color, "Silica Brass" – the same trademark color as the Skyline GT-R M-Spec (R34 Type), which was touted as the "a GT-R that satisfies the mature driver" when it was released in 2001.