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Mitsubishi says it will make money from EVs
Fri, Mar 13 2015The Mitsubishi i-MiEV is the lowest-cost plug-in vehicle available in the US. The spartan EV's small price tag shouldn't lead you to believe the company doesn't see dollar signs where there's a plug. Mitsubishi says that electric vehicles are one of the three profitable segments that have helped the company get back into the black. The other two are light trucks and crossovers. We suspect that the resounding success of the Outlander PHEV played a bigger role in this than the i-MiEV, but you never know. Mitsubishi Motors Corp president Tetsuro Aikawa told Automotive News that the company will keeps its focus on those three segments and ease back on sedans and performance cars. To that end, the Outlander Plug-In Hybrid will come to the US next April, many years after it went on sale in Japan and Europe. The vehicle will fit well with Mitsubishi's plans to shift its strategy to SUVs and CUVs here. Related Video:
Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs
Tue, 12 Nov 2013Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called "New Stage 2016."
As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we'll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand's plug-in hybrid technology.
In fact, that technology will play a big role in Mitsubishi's revitalization, as it rolls out its own competitor to Honda's Earth Dreams and Mazda's Skyactiv technology, called @earth Technology (yes, seriously). It's unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs - part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault - if we did see an @earth Technology badge on a car, we'd wager that it'd be powered, to some degree, by electricity.
Ukraine orders 651 Mitsubishi Outlander PHEVs for national police
Fri, Jul 15 2016While Mitsubishi has seen happier times – with lagging North American sales and a recent fuel economy scandal – there's still at least one ray of hope for the Japanese automaker. Its plug-in hybrid version of the Outlander is quite popular in many markets, and it's about to get a whole lot more popular in another one. The Ukraine has placed an order for 651 Mitsubishi Outlander PHEVs for use by its national police force. Ukraine's Minister of Internal Affairs, Arsen Avakov, first announced the news on Twitter, and linked to a statement going into more detail. As part of a plan emerging from the Kyoto Protocol, the Natspolitsiya (as the police force is called) are ditching their aging, Russian-made UAZ and AvtoVAZ vehicles for the greener option from the less-at-war-with-them Japan. The Outlander PHEV, which was refreshed for the 2017 model year, is powered by a 2.0-liter, four-cylinder engine as well as two electric motors. Its 12-kWh battery provides about 22 miles of real-world, all-electric driving range. It's quite popular in Europe, so we might want to pay attention, as it will arrive in the US later this year. "So, gentlemen, Ukrainian policemen! You will receive 651 new and unique modern powerful eco-friendly hybrid crossover Mitsubishi Outlander PHEV," says Avakov in his statement. "The people of Ukraine hopes that you will be worthy of this innovation! Serve with honor!" No pressure. Furthermore, Avakov quipped in a Facebook post – with a smile and a wink – that his "advertising" for Mitsubishi ought to net the Natspolitsiya a 652nd vehicle. Related Video: