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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Toyota, Daimler Truck, Hino and Mitsubishi Fuso join forces

TOKYO — German truck maker Daimler, JapanÂ’s top automaker Toyota and two other automakers said Tuesday they will work together on new technologies, including using hydrogen fuel, to help fight climate change. The companies said Mitsubishi Fuso Truck and Bus Corp., whose top stakeholder is Daimler Truck, and Hino Motors, the truck maker in the Toyota group, will merge. Daimler Truck and Toyota Motor Corp. will equally invest in the holding company of the Mitsubishi-Hino merger, they said without giving a dollar amount for the deal. The companies plan to cooperate in reducing carbon emissions and developing other technologies such as autonomous driving, net-connected services and electric vehicles. “This collaboration among our four companies is a partnership for creating the future of commercial vehicles in Japan and the future of a ‘mobility society,Â’ said Toyota Motor Corp. Chief Executive Koji Sato. The two truck companies will work on commercial vehicle development, procurement and production to become globally competitive, the executives said. “We at Daimler Truck are very proud of our products, because trucks and buses keep the world moving. And soon they will even do so with zero emissions,” said Daimler Truck Chief Executive Martin Daum. “TodayÂ’s announcement is a crucial step in making that future work economically and in leading sustainable transportation.” Automakers are rushing to keep up with the global shift toward less polluting vehicles and to help in other ways to combat climate change. Commercial vehicles like trucks and buses are major contributors to auto emissions. In some cases rivals are joining forces to gain a a competitive edge and cut costs through “economies of scale” of by sharing knowledge and resources. “It is hard to go at it alone. Working together is crucial,” Sato said, Fuel cells power ToyotaÂ’s buses in Japan but its strength has been in hybrids, which have both electric motors like EVs and gasoline engines. Consumer acceptance of battery powered EVs has come faster than expected, Toyota officials say, and the company is hard at work on rolling out EVs in various markets. Details of the merger, including shareholding ratios, the company name and its structure will be worked out over the next 18 months, the companies said. They aim to sign a definitive agreement by early next year and close the transaction by the end of 2024. The deal still needs shareholdersÂ’ and regulatory approval.

9,800-mile 2006 Mitsubishi Evo IX MR likely to set a record on Bring a Trailer

The Mitsubishi Lancer Evolution may be gone from the U.S. market, but it is not forgotten. And it's clear that for some fans, the passion for the rally-inspired Mitsu burns as brightly as ever. We saw that a delivery-miles example can crack the six-figure mark, when this 2006 Evo IX MR with 9 miles on the clock fetched just shy of $138k on eBay. Now, it looks like we're about to find out how high is up for a driven but still low-miles car — with 9,800 miles on the odometer — as this pristine 2006 Lancer Evolution IX MR on Bring a Trailer has already garnered bids of $35k with six days still to go. The BaT car is the same year and model as the $138k eBay example. It features the SE appearance package and is finished in Apex Silver Metallic. The MR trim level included an aluminum roof panel (with vortex generators at the trailing edge), HID headlamps, and auxiliary gauges, and aluminum trim inside. The SE appearance package featured a revised front spoiler, dark-finish BBS wheels, and red contrast stitching on the seats. The car, which is being sold by a dealer in Colorado Springs, appears to be unmodified. A 2006 Evo IX MR with 25,000 miles sold for $37,787 back in June on BaT, and a 2006 Evo IX SE with 4,000 miles brought $36,916 in October 2018. This car seems certain to smash those numbers. Featured Gallery 2006 Mitsubishi Lancer Evo IX MR on BaT Mitsubishi Auctions Performance Classics Sedan