2023 Mitsubishi Outlander Sel on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Toyota recalls another 2.9 million vehicles over Takata airbags

Subaru, Mitsubishi and Hino doing recalls, too.

The last Mitsubishi Evolution in the US sold for $76,400

UPDATE: The final Mitsubishi Evolution, Final Edition number 1,600, sold at auction for $76,400. The proceeds will go straight to Feeding America Riverside | San Bernardino and Second Harvest Food Bank of Orange County in celebration of Hunger Action Month. While we're sad to see the Lancer Evolution disappear, we're at least glad to see that the last one on our shores will do some good for those in need. Mitsubishi announced that the very last Lancer Evo X Final Edition for the US, number 1,600, will be auctioned on eBay for charity. The auction starts tomorrow at 9 am Pacific time and runs until Thursday, September 15 at 9 am. Considering the car's collectability and auction availability, the last Evo will probably go for well above MSRP, but that's a good thing. All of the proceeds will be donated to Second Harvest Food Bank in Orange County and Feeding America in Riverside and San Bernardino, so the higher that bidding reaches for this particular car, the better. Aside from the charitable and collectible reasons, the Final Edition Evo is also the best version of the classic sport compact Mitsubishi has built. It has an extra 12 horsepower over standard and comes with the five-speed manual transmission. Plus it gets upgraded Bilstein shocks, Eibach springs and Brembo brakes. So if you want to buy the last, best version of a great car and help people while doing it, log into your eBay account this week and put in your bid. Related Video: