2023 Mitsubishi Outlander Se on 2040-cars

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Mitsubishi readies trio of hybrid utility concepts for Tokyo

Mitsubishi has announced a trio of concept cars it will bring to the 2013 Tokyo Motor Show, set to kick off later this month. The three concepts all sport new, edgy styling that is quite a departure from the Mitsus we see here in the states.
First up, we have the Concept GC-PHEV, which we're guessing is the middle vehicle in the photograph up top, as it's supposed to be a larger SUV - think Outlander for this one. From a powertrain standpoint, it sounds quite impressive. A 3.0-liter, supercharged, MIVEC V6 syncs up with an electric motor and a plug-in battery pack, while an an eight-speed automatic transmission dispatches power to all four wheels.
Next, we have the Concept XR-PHEV. We're taking a step down from the GC here, as the XR is meant to compete in the compact-crossover market, which means this could pre-sage the next Outlander Sport. Like the GC, though, it takes advantage of a hybrid powertrain, with a turbocharged, 1.1-liter direct-injection engine providing the grunt. The front-driver also sports a lightweight motor and battery, although specific details about both are scarce. We're thinking the XR-PHEV is the smaller, red vehicle on the right of the image up top.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Junkyard Gem: 1983 Mitsubishi Starion

Americans had been buying Mitsubishis with Dodge or Plymouth badging for more than a decade when the first Mitsubishi-badged cars began showing up on these shores. For the 1983 model year, Mitsubishi USA offered the Cordia, the Tredia, the Mighty Max, and the Starion; the latter was a futuristic-looking rear-wheel-drive sports car that took direct aim at potential buyers of the Supra, the 280ZX, the RX-7, and even the Camaro. Here's a rare first-year "narrow-body" Starion in a Denver self-service wrecking yard. Even though every Starion sported a turbocharged engine, the word TURBO was considered so magical during this era that no self-respecting car company in 1983 would have refrained from adding at least a couple of TURBO badges. Later Starions (and Conquests) even had TURBO badging sewn into the seat belts. In 1983, the Starion's 2.6-liter Astron packed 145 horsepower, which compared favorably to the optional 175-horse engine in the much heavier 1983 Camaro Z28 (the base Z28 engine made 150hp). The 280ZX cost more and offered 145 horsepower; the 280ZX Turbo cost lots more but had 180 horses. This car looks tired but not rusty. The pins stuck into fuel-injection electrical connectors tell a sad story of its final days on the road; a frustrated owner tried to use a multimeter to figure out hard-to-diagnose electrical woes. Auto-reverse was a high-end audio-system feature in 1983 cars. Mitsubishi made (and still makes) plenty of good consumer electronics, so the sound systems in these cars were considered high-quality stuff for their time. I shot this car with a circa-1983 cereal-box-prize film camera, because it seemed like a good idea. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. With music by Osamu Kitajima and artwork by Shuse Nagaoka (whose work you may know from all those 1970s ELO and Earth, Wind & Fire album covers), the Japanese-market ad for this car reveals its SUPER POTENTIAL.