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Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

2020 Mitsubishi Outlander Sport shows its big, new face in America

The 2020 Mitsubishi Outlander Sport initially showed us its new sheetmetal at the Geneva Motor Show, but we got a chance to check out the vehicle in the flesh at the company's research and development center in Ann Arbor, Mich., today. Nearly everything we learned about the Outlander Sport (known as the ASX in other markets) before applies to the North American version of the vehicle. However, one aspect we were uncertain of was the continued presence of the manual transmission. We asked, and Mitsubishi is officially dropping the stick shift version of the Outlander Sport with this update. It was previously only available on the base trim level, exclusively paired with the 2.0-liter four-cylinder engine. Mitsubishi was one of the last holdouts to offer a manual transmission option in the small crossover market, and now they're officially out. Three-pedal versions of the Outlander Sport represented just 2% of total model sales, so the business case just wasn't there anymore. We confirmed that the powertrains from the 2019 model year car will carry over to the 2020 Outlander Sport, which means you'll have the choice between the 148 horsepower 2.0-liter or the 168 horsepower 2.4-liter four-cylinder. Both engines are paired to a CVT. Of course, all-wheel drive will also continue to be available optionally. The big changes are in the styling that Mitsubishi thinks will make it stand out among competitors. Looking at the crossover directly in the face gives us a real truck-like and rugged vibe. This is where Mitsubishi put most of its eggs, appealing to folks who want a tougher looking vehicle. To our eyes, the execution comes off as a bit haphazard, lacking in cohesiveness with the sheer number of things going on. There's gray satin plastic, piano black plastic and flat black plastic all hanging out next to each other. Then the "shield" sort of juts outward at us, standing in stark contrast with the shiny reflective surfaces on either side of it. Judge for yourself, but the previous design was slick and much simpler than this mash up. Mitsubishi kept things relatively subdued out back, and we like the evolution of the taillights and rear bumper here. There isn't much to speak about down the sides other than a different wheel design and a small fake vent added. One could argue the interior was the Outlander Sport's sorest point, but sadly Mitsubishi chose to neglect this part of the car.