1997 Mitsubishi Montero Sr 150k Miles 3.5l 3rd Row Suv 6 Cyl. 4wd No Reserve! on 2040-cars

Auto blog

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

This Mitsubishi Colt Galant is a GTO from Japan

The letters GTO have been used by several automakers – each from different countries. Depending on where your automotive enthusiasm is centered, you might associate the name with Pontiac or with Ferrari. But those weren't the only ones to use those letters. So did Mitsubishi. In fact, the 3000GT (also known as the Dodge Stealth) that competed with the likes of the Toyota Supra and Nissan 300ZX back in the 1990s was sold as the GTO back home in Japan. But Mitsu didn't pull that name out of nowhere. It was merely the revival of an old nameplate. Back in the 1970s, Mitsubishi used those letters on a version of the Colt, of all things. And that's what Petrolicious has profiled in this latest video. This Seventies-era Mitsubishi Colt Galant GTO GSR belongs to one Matt De Mangos, an enthusiast, collector, and consummate tinkerer out in California who fell in love with the vintage pocket rocket. Since the Colt Galant GTO was designed for the Japanese Domestic Market, few ever made it to other markets. So De Mangos imported one privately to the United States, and invested a lot of time into researching and restoring the vehicle. The result may not be the usual classic you'd expect to see an American hot-rodder restoring, but that's apparently just the way Matt likes it. Hear his story in the video above.

Mitsubishi e-Evolution concept EV has AI that can teach you to drive better

Following a teaser last month, Mitsubishi has revealed additional details, and a couple more images of the e-Evolution concept. The new teasers show a car with a pretty wild profile. The windshield is incredibly long and raked, and it generally has an angular, wedge-like shape. It's also an extremely cab-forward design, which is possible because it is fully electric, and there isn't an engine up front to take up lots of space. That's bad news for anyone hoping Mitsubishi might just hybridize a high-strung turbo engine. But it is still all-wheel drive, courtesy of a trio of electric motors. There's one motor up front for the front wheels, and a pair at the back for the rear wheels. These rear motors can apply different amounts of power for torque vectoring. The e-Evolution also has a unique feature in its artificial intelligence ( AI) system. Mitsubishi didn't go deep into the details of how it works, but by using many sensors, the AI can adjust how the car drives and reacts based on road conditions, traffic, and driver preferences. It can make you a better driver by silently assisting you, but it can also make you a better driver by teaching you. Apparently it can assess your driving skills and advise you on how to improve. Hopefully the e-Evolution, or whatever production model takes inspiration from it, will be fun enough to drive that you will want to improve your skills. The e-Evolution will be on display at the Tokyo Motor Show. It will only be on display for one of the press days, so if you happen to be able to get to the show then, make sure you catch it. For everyone else, stay tuned to Autoblog for more photos and info when it's fully revealed. Related Video: