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Mitsubishi Outlander PHEV selling well in Netherlands

Talk about a Dutch treat. Mitsubishi says sales of its Outlander Plug-in Hybrid are brisk in Europe, helped in a big way by plug-in vehicle tax incentives in the Netherlands that are getting more people there to buy the world's first production plug-in hybrid CUV. The Japanese automaker has taken more than 12,000 orders for the model from Europeans and had delivered about 8,200 of them as of the end of last year, all but 200 of which were to the Netherlands. Mitsubishi will start broader sales throughout the continent this year and is also expected to start sales in the US by next year. The company is looking for plug-ins to account for 20 percent of its global sales by the end of the decade. Mitsubishi, which also sells the model in Norway, Sweden and Switzerland, hopes to reach an annual production rate of 50,000 Outlander PHEVs by the end of the year. Last August, the company resumed full-scale battery production after shutting things down for a few months for a safety probe stemming from a short-circuiting issue. The Outlander PHEV can run for 32 miles on electric power alone and gets a European-rated 124 miles per gallon. Check out Mitsubishi's press release on its Euro sales below. MITSUBISHI OUTLANDER PHEV CY13 SALES – EUROPEAN INAUGURATION With a plan for EVs and EV-derived PHEVs to represent 20% of its global sales by 2020, Mitsubishi Motors Corporation has set itself an ambitious, yet realistic target. More so in Europe, Mitsubishi Motors' largest market for these technologies. 12,000+ orders / 8,000+ deliveries In this respect, the successful sales launch of Outlander PHEV in Europe – MMC's first plug-in hybrid electric vehicle and forerunner of a wider PHEV range – tends to vindicate the Corporation's objectives. First launched in selected markets (The Netherlands, Sweden, Norway and Switzerland) from October 2013,Outlander PHEV has collected over 12,000 orders in Europe and these have already translated into 8,197 deliveries to end-customers by the end of December, of which 8,009 units for The Netherlands, the latter boosted by a tax scheme favourable to eco-friendly technologies such as low-emission vehicles. With more cars currently on their way to Europe, Mitsubishi Motor Sales Netherlands will soon be able to deliver the 11,000+ orders currently in its books and growing.

2018 Mitsubishi Outlander PHEV First Drive | Nailing the sweet spot

SANTA CATALINA ISLAND, Calif. — For years now, while the Mitsubishi brand has languished here in the U.S., other parts of the world have been enjoying the Outlander PHEV. It's Europe's best-selling plug-in hybrid, and Mitsubishi has been improving on it over the years, testing it, refining the technology and punishing the vehicle in competitions like the Baja Portalegre 500 and the Asia Cross Country Rally. Now, as electric vehicles begin to gain greater acceptance, and as Mitsu turns its brand around, it will finally offer the Outlander PHEV in America at the end of this year. As Mitsubishi prepares to launch the Outlander PHEV stateside, we had the rare opportunity to drive it across the interior of Santa Catalina Island, off the coast of Los Angeles, to test it out on some rugged, scenic roads. Sitting inside the Outlander PHEV, we were actually pleased with the interior. It was simple and clean, and the plastics didn't feel especially cheap. Sure, it wasn't the thoughtful design or plush touch points of the other available plug-in crossovers on the market, but the Outlander PHEV also doesn't share the same price tag. We definitely found it to be more attractive and appealing than the inside of, say, a Chevrolet Equinox. If you were expecting a pile of hot garbage from Mitsubishi, you're way off. When we popped open the rear liftgate to take a look, we found our near-ideal tailgating vehicle. In the rear cargo area was a ton of space, a large speaker, cupholders and a standard three-prong outlet, perfect for plugging in a slow cooker, blender, or any other appliance you could find useful at a football game or campsite. Later, when we would take a break from our drive at Catalina Island's Shark Harbor, we'd be treated to a smoothie prepared in a blender plugged into that AC outlet. If you happen to use all 12 kWh of energy, the gas engine will fire up to serve as a generator. The Toyota 4Runner may have had the "Party Mode" button, but the Outlander PHEV would be our pick for the stadium parking lot. As we passed through a gate at the edge of the town of Avalon and headed up a dirt road across the interior of Catalina Island, we were quickly impressed with the way the Outlander PHEV handled the rocky, dusty trails from which most drivers are normally prohibited. The steering feel was light but communicative, and we were really able to tell what was going on between the front wheels and the rugged surface beneath them.

Mitsubishi hopes to raise $2.5B with stock sale

Mitsubishi, which dates all the way back to 1870, is one of the oldest business collectives in Japan. Today, the various businesses that share the Mitsubishi name are largely independent of each other. The automotive unit, however, has fallen on hard times over the past few years.
Back in 2004 and 2005, Mitsubishi Motors sold billions of preferred shares to sister companies like Mitsubishi UFJ Financial Group, Mitsubishi Heavy Industries and Mitsubishi Corp. Now the automaker is preparing to buy back those shares, only to raise the capital, it's selling $2.5 billion worth of shares, simultaneously paying stock dividends for the first time in over 16 years.
The stock issue will reportedly include as many as 241 million shares at a value of $10.73 each. The move is part of a long-term reorganization being implemented by the automaker's president Osamu Masuko, and is expected to help the company double its net income and eliminate all outstanding preferred shares by the end of the fiscal year closing in March.