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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Daimler declares success in electric truck trial [w/video]

Last year, Daimler launched a project to see how eight Fuso Canter E-Cells performed in daily urban service in Portugal. After over 32,000 miles on the road, the newly released results showed astounding figures. Compared to their diesel-counterparts, the commercial EVs slashed operating costs by 64 percent. The trucks were also great for the environment with a 37-percent drop in CO2 emissions after taking into account how the country makes power. Daimler gave the trucks to Portuguese cities and businesses, and the users definitely didn't baby them. In Lisbon, the EV disposed of vegetation, and the Canter E-Cell collected recyclables in Porto. The one with the parcel service Transporta covered over 8,700 miles to make deliveries during the year. On average, the testers used the vehicles about 31 miles a day, but 68 miles was the record distance during the trial. "The results of the practical tests have shown that we are on the right track," Marc Llistosella, President and CEO of Mitsubishi Fuso Truck and Bus Corporation said in Daimler's announcement. The Daimler Trucks Centre of Competence for Hybrid Technology developed the small run of Canter E-Cells. The models ditch the usual 3.0-liter diesel in favor of an electric motor that produces 148 horsepower and 479 pound-feet of torque. Four lithium-ion battery packs with a total of 48.4 kWh are mounted to two sides of the frame. To maximize the range, the system begins recovering energy as soon as the driver lets off the throttle. Check out the video below for a look at how the Portuguese testers put the commercial EVs through their paces. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Silent and with zero emissions Stuttgart/Porto, Oct 30, 2015 FUSO Canter E-Cell impresses with more than 50,000 kilometres driven 64 percent lower costs compared with conventional diesel engines in customer field trials in Portugal Powerful, high-torque electric motor Targeted operating range of at least 100 kilometres achieved Stuttgart/Porto – 64 percent savings in operating costs - this is the gratifying result of the final analysis of data from customer field trials with eight FUSO Canter E-Cell trucks in Portugal. Apart from the impressive savings in operating costs, the Canter E-Cell also scores points in terms of environmental aspects.