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Mitsubishi Mirage G4 Sedan in Montreal could mean US debut soon

The official word on the North American plans for the Mitsubishi Mirage G4 Sedan is that the Japanese company wants to ask Canadians what they think of the four-door, three-cylinder before deciding if the car will go on sale here. There are hints, though, that the plan is a bit more set in stone than Mitsubishi is letting on. Speaking with AutoGuide, Mitsubishi manager of product communications, Roger Yasukawa, said that, "We are considering making it into a North American car but are still working on the timing of the launch." If they're already figuring out timing, it sounds like this is a question of when, not if. The Mirage G4 is built in Thailand and is sold throughout Asia as the Attrage. It just made its North American debut at the 2014 Montreal Motor Show, a move that could preview a US debut as well, since that's how the Mirage hatchback was introduced. We were not all that impressed with the hatch, but sometimes you just want a highly efficient car for not a lot of money. The car does get 37 miles per gallon in the city and 44 mpg on the highway, all for $12,995, after all. We'll see what the news is when the New York Auto Show starts up in April. Mitsubishi Reveals Mirage G4 Sedan Consumer Feedback to Influence Launch Plans Montreal, Quebec (Jan. 16, 2014) – Mitsubishi Motor Sales of Canada (MMSCAN) will ask auto show visitors here and across Canada to offer opinions on the look, feel, cost and features of a new subcompact sedan before it gets the green-light for sale in Canada. The Mirage G4, Mitsubishi's Thailand-built four-door, three-cylinder sedan, will make its North American debut today at the 2014 Salon International de l'auto de Montreal. But company president and CEO, Kenichiro "Kenny" Yamamoto said its future availability in Canada will be based, in part, on consumer opinion. "Our plan is to showcase the Mirage G4 and gauge what Canadians think of it and what they expect from subcompact sedans in general," he said. "A solid business case for Mirage was confirmed by the successful 2013 launch of the Mirage hatchback model; with G4, we're indicating our intention to grow the Mirage line up in Canada." When it was launched last September, the 2014 Mirage hatchback became MMSCAN's first subcompact car. Since then, Mitsubishi dealerships have reported Mirage's top fuel economy, low entry price and leading warranty are resonating well with customers.

2015 Mitsubishi Outlander Sport Quick Spin

The Mitsubishi Outlander Sport is not new. It is also not sporty. Despite it all, the Outlander Sport is selling better than ever. Between 3,000 and 5,000 people take one of these crossovers home each month. That's good for Mitsubishi, a company clinging to life in the US market. But the Outlander's sales are a mere blip; that's about a week's worth of handshakes and signatures on Ford Escapes, at best. Until new product arrives, this is the stuff Mitsubishi has on the ground to sell, and the company has said it's committed to sticking around. That means I got to spend some time recently with a 2015 Outlander Sport SE with AWC (All-Wheel Control – you know, all-wheel drive). There are updates and changes for 2015, including an available 168-horsepower, 2.4-liter engine for ES and GT models, revised CVT, LED running lamps, thicker glass, better sound insulation, and electric power steering. But because I drove an E, I was locked into the 2.0 liter engine. It's the 4B11, a version of the GEMA engine, co-developed with Hyundai and DaimlerChrysler back in the Cretaceous. Driving Notes The most amazing thing I found after a week with the Outlander Sport is that it can bend the laws of physics. This is not a compact crossover so much as it's a time machine. Swing that door shut, and every trip takes place in 2008. Styling is pretty good. There's not a bad line on the Outlander Sport. It sits right on its relatively short wheelbase, and looks good doing it. I had low expectations for the powertrain. Most of my GEMA engine experienced comes from time with the Jeep Compass and Patriot, which are horrific NVH factories. Mitsubishi's version of this engine is more refined, and has a healthy 148 horsepower and 145 pound-feet of torque. The CVT has been revised to mimic the action of a seven-speed transmission. Why bother? The simulacrum doesn't hold. It's the typical 70/30 CVT split: unobtrusive 70 percent of the time, slippy and weird the other 30 percent. That same 70/30 split applies to on-road behavior. Most of the time, the Outlander Sport drives decently. Those other times, it just wants you to chill. Structural rigidity isn't up there with the segment leaders. Road noise is still higher than I'd have liked. This car has the single worst infotainment system I have ever experienced. Totally refused to pair with my phone, ever. This is not an isolated case for a Mitsu with this headunit.

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier