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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi Attrage brochure reveals additional looks, info

If you're keen to get a closer look at the upcoming Mitsubishi Attrage global sedan, we've got good news for you. A handful of brochure images have made their way to the web courtesy of IndianAutosBlog.com, complete with driveline details. The compact car looks to have its teeth set on taking a chunk out of the Nissan Versa. The Attrage will launch in Thailand with a 1.2-liter three-cylinder engine good for 76 horsepower coupled to either a five-speed manual transmission or a continuously variable transmission. The combination should yield a range of around 570 miles with an 11 gallon tank. We'll save you the math: that's over 50 miles per gallon, though we wouldn't be surprised to see a more powerful, less efficient engine show up on the US-spec model. Buyers can also enjoy snazzy 15-inch alloy wheels.
Expect to find a rearview camera, push-button start, Bluetooth audio and automatic climate control indoors. This information gives us a pretty good idea of what we can expect from the car once it touches down here in the US, though final details - including powertrain - remain likely to change somewhat.

Refreshed Mitsubishi Eclipse Cross spied, loses Aztek-style rear hatch

Despite being the brand's freshest model, the Mitsubishi Eclipse Cross is already getting a styling update. The subcompact crossover prototype shown above has a mildly updated nose, and a significantly revised rear hatchback to give it a more conventional look. The rear of the car is the biggest change, so we'll start from there. The current Eclipse Cross has a controversial hatch with slanted main window and a smaller upright window lower down. Detractors liken it to the Pontiac Aztek. This updated model removes it altogether, in favor of one large slanted window. This also helps the back of the Eclipse Cross look a little less tall and blunt. The taillights are redesigned, too, to accommodate the new hatch. They don't span the full width of the hatch, and they might not extend up the rear pillars anymore either.. At the front, changes are more subtle. The headlights that extend off the grille look thinner, and may now simply be running lights, while the larger lights underneath may be the main headlights. The grille also looks more squared off in the lower section, similar to the grilles on the new L200 pickup and Mi-Tech concept. This prototype looks close to production-ready, and since it's just a mid-cycle refresh, we're expecting it to be revealed for the 2021 model year. It will likely continue to come with a turbocharged 1.5-liter inline-4 engine, a CVT and either front-wheel drive or all-wheel drive. Related Video: