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Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Mitsubishi teases world premiere of new PHEV concept ahead of Geneva

It was a little disappointing to find out that Mitsubishi's "return of a legend" for the 2015 Chicago Auto Show would simply be the North American debut of the GC-PHEV concept. The crossover has a chunky, rugged design that's somewhat attractive, but it's not exactly new to the motoring world. Apparently, the Japanese brand understands the desire to see what's next because the company is now teasing the world premiere of a concept for the 2015 Geneva Motor Show in March. Mitsubishi promises that the still-unnamed concept "is a 'declaration of intent'" for the company's future. The only real hints that the brand drops about the vehicle is that it features a next-gen, two-wheel-drive plug-in hybrid powertrain and is a crossover. Judging from Mitsubishi's two teaser images, the design appears to be cribbing a lot from the brand's own XR-PHEV concept. Up front, the angular nose and headlight design look almost identical, and the pointed rear with integrated taillights seems basically the same, as well. Hopefully, the Japanese brand has something clever going on here and isn't just slightly tweaking a previous design. MITSUBISHI MOTORS AT GENEVA MOTORSHOW 2015 CONCEPT CAR WORLD PREMIERE – A DECLARATION OF INTENT 27/01/15 TOKYO - "A future-oriented attitude: powerful, fast and dynamic". This is the theme of the 85th International Geneva Motor Show official poster in perfect synergy with Mitsubishi Motors Corporation's (MMC's) confident presence this year; from a new dramatic booth design to the sharpness of an all-new concept car. A world premiere in Geneva, the striking concept car is a 'declaration of intent' for MMC's future directions -a powerful embodiment of its next generation 2WD plug-in hybrid electric ("PHEV") technology as well as its bold design renaissance, all contained in Mitsubishi Motors' favorite format of the SUV crossover. The all new Mitsubishi Motors concept - a smart combination of engineering, fluency with a high-output electric motor, low environmental impact, dynamic agility and athletic design. -ENDS -