2012 Mitsubishi Lancer Se Sedan 4-door 2.4l on 2040-cars

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Mitsubishi brings back the Eclipse as a crossover

The rumors were correct. Mitsubishi announced Tuesday its new crossover will be called the Eclipse Cross. Based on the company's statements, the idea is this crossover has coupe-like style, which is why Mitsubishi chose the name of its well-known Eclipse two-door. In this form, however, it will also be a practical crossover – hence the Cross name. Mitsubishi also released a few more teaser images that reveal a fair amount of the sport-ute. From what we can tell, the design closely follows that of the XR-PHEV II concept shown at Geneva two years ago. While the Eclipse Cross is certainly toned down compared with that concept, it still shares the basic grille treatment, side character line, taillights, and rear glass design. We'll admit we're sad to see the name of a classic Japanese sports coupe take up residence on a small sport utility vehicle. In part because it just doesn't seem quite appropriate. But, also because it means we won't see a sports car with the name. Of course, Mitsubishi could go a long way to making us feel better by making, say, a high-performance, all-wheel-drive version of this crossover. It could be called Eclipse Cross GSX. Feel free to use that idea, Mitsubishi. Related Video:

WM Motors releases renderings based on Mitsubishi photos

An interesting gaffe has reared its head as WM Motors has published the first images depicting its new car portfolio. The renders showing Chinese electric vehicle startup's future cars appear to have been based on Mitsubishi Outlander press photos, as discovered by Electrek's Fred Lambert. It is one thing to show mere renders of future cars – that is certainly widely accepted, as the cars are planned to be launched in 2018 at the earliest – but it's the background that gives away how the renders are based on doctored Mitsubishi shots. Details are shared between the Outlander and WM Motors' rendering, with wheels, mirrors and doorhandles directly lifted off the Mitsu; in practice, the comparison shots become a pastime of "spot the similarities." The SUV is said to be designed by a former Bentley and Volkswagen designer, Sam Sun, but it is not yet clear whether he meant the production vehicle to share its decorative rear diffuser panel with a Mitsubishi. Perhaps these were work images never really meant for official publication, as they handily show the SUV's dimensions on the road. In addition to Electrek, Google seems to also be on the game, as a reverse image search on the VM Motor shots produces Mitsubishi suggestions. According to Car News China, which circulated the images, WM stands for either Weltmeister (world champion in German), or weima in Chinese, which means a powerful horse. The company is spearheaded by Freeman Shen, formerly of Geely, and the Suzhou factory is planned to produce 50,000 cars per year starting in 2018. There is talk of the cars featuring Huawei connectivity technology, with the hardware being produced together with the German companies Bosch and Siemens. Related Video: Featured Gallery VW Motor Mitsubishi News Source: Electrek Green Weird Car News Mitsubishi Green Automakers SUV Electric

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.