2011 Mitsubishi Lancer C on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

The 100,000th EV sold in the US is... a Mitsubishi i-MiEV

The news here isn't that 100,000 EVs have been sold in the US, although that's quite the accomplishment. It's that the 100,000th car is a Mitsubishi i-MiEV - a car that takes nearly a full day to recharge on a standard outlet and can only travel about 62 miles per charge (according to the car's Monroney).
Jabs at the Mitsubishi aside, the fact that US dealers have moved 100,000 electric cars is made more impressive in that it's only been done since the latest generation of EVs arrived, typified by the Nissan Leaf, Ford Focus Electric and aforementioned i-MiEV. Chronologically, that means roughly the last two years. It's a number that we can only expect to climb, as EVs gain a stronger foothold among manufacturers and consumers.
Plug In America, an EV advocacy group, crunched the numbers for a contest called #PIA100K, to find the lucky buyer, who would be given a ClipperCreek Level 2 charger (which takes the i-MiEV's recharge time down to just seven hours). The winner, Rich Salmon of Grand Bay, Alabama, picked up his i-MiEV from Pete Moore Mitsubishi.

2014 Pikes Peak Hill Climb Practice Day 1

This year the big news about the Pikes Peak International Hill Climb is about who isn't showing up. Sebastien Loeb, fresh off his record setting run last year, hasn't bothered coming back (and probably won't unless someone breaks his record). The Millen family is also noticeably absent. Rhys and Rod have been driving here for the past couple of decades but it looks like Rhys is focusing his efforts on Global RallyCross.
Last year Pikes Peak added a fourth practice day on Tuesday to allow drivers to get more time on the mountain. It's an optional practice day, but most drivers show up.
Today, both Time Attack divisions (1 and 2) as well as Unlimited division drove the lower third of the mountain. Pikes Peak Open, Open Wheel, Electric Production, Electric Modified, Exhibition and Vintage all practiced on the middle section, and bikes power sports did the top section.