2008 Mitsubishi Lancer Evolution Gsr Sedan 4-door 2.0l on 2040-cars

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Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs

Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called "New Stage 2016."
As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we'll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand's plug-in hybrid technology.
In fact, that technology will play a big role in Mitsubishi's revitalization, as it rolls out its own competitor to Honda's Earth Dreams and Mazda's Skyactiv technology, called @earth Technology (yes, seriously). It's unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs - part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault - if we did see an @earth Technology badge on a car, we'd wager that it'd be powered, to some degree, by electricity.

Mitsubishi off-road Delica van, outdoorsy Outlander variant planned for US market

If you haven't been paying attention, you may be surprised to hear that Mitsubishi has been doing fairly well in the United States over the last several years. Once a mid-major (to borrow a college athletics term) program here in the States, the automaker's stagnating lineup and lack of vehicles with clear desirability — once you got past the hardcore Lancer Evolution series, at least — led to declining sales figures through the 2000s. The brand's more recent resurgence, led by the latest Mitsubishi Outlander and Outlander PHEV, which it co-developed with fellow Japanese partner Nissan, first began around the year 2018, says Mitsubishi North America President and CEO Mark Chaffin. "Momentum 2030 will build on that, setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable." "New powertrains and new vehicles" are always keywords that pique the ears of automotive enthusiasts, and Mitsubishi seemingly has some solid stepping stones in the works to continue gaining momentum in the crucial American market, with trucks, crossovers and multi-purpose vehicles that could offer some truly interesting entries into segments the automaker hasn't dipped its toes in decades. One particular potential vehicle of interest is, oddly enough, a passenger van, which appears to be shown in the middle of the line-up preview photo below. But we're not talking about a run-of-the-mill minivan. According to dealership employees present at Mitsubishi's Momentum 2030 program cited by Automotive News, the van would take inspiration from the D:X Concept that we openly loved after its introduction in Tokyo last year. The van would reportedly maintain its rugged credentials — perfect for the growing number of Americans who embrace off-road lifestyles like camping and overlanding — and feature a plug-in hybrid powertrain. We can't imagine some of the concept's far-out features like a front glass panel to see the ground ahead or a dashboard and steering wheel setup that moves with the driver's door making it into production. The three-row, six-passenger seating arrangement and true off-road tuning on the other hand are likely items for the final product.

Turns out Mitsubishi's history is far more interesting than we thought

Former Autoblog editor-in-chief Mike Austin was kind enough to drop this little nugget onto Twitter yesterday: the history of Mitsubishi timeline on the company's press website. Basically, it's a virtual museum, spanning from the 1917 Mitsubishi Model A to the 2008 Galant Fortis Sportback. Frankly, it's not that surprising that they didn't go much further beyond that, but still, the timeline provides both a fun trip down memory lane and an introduction to fun and/or wacky JDM models we never got.  Besides showing photos, there's actually a sizable amount of info for each, which has quite clearly and often delightfully been translated from Japanese. Take the New Minica Toppo that "adopted a 1:2 door configuration with a single door on the driver's side and two doors on the passenger side (think a Hyundai Veloster), as well as a 'Super High Roof' that added 70 mm to the height of the standard roof ... Addressing the desire to drive something a little different, the lineup was soon joined by a number of variants with personalities designed to bring more fun to the class and including the recreation specification Carabosse, the young mother and baby-oriented Marble, and the Town Bee with its round frog-eye headlamps projecting just forward of the leading edge of the engine hood." Also, check out those diagonal door handles. There are more than just JDM kei car oddities, however. There's the Mitsubishi FTO, which you may remember from Gran Turismo and other racing video games from back in the day. It was "a car that delivered fun-to-drive qualities in abundance (and) was selected 1994-1995 Japan Car of the Year." If you didn't know, it was called the FTO because it slotted below the Mitsubishi GTO, the car you know as the 3000GT. I didn't know that before. Thanks, timeline! There's also the off-roady JDM Delica vans that are now all over the Pacific Northwest having surpassed the 25-year import embargo. The 1994 Delica Space Gear (above left) was notable in that it moved the engine under the hood rather than beneath the front seats where it was previously (above right with the Delica Star Wagon), but according to the timeline "The Gear variant name was added in the belief that customers would become attached to it as a familiar 'piece of gear' for leisure and everyday purposes." Judging by the ones I see around here in Portland, mission accomplished. "Suspension was by double wishbone at the front and a 5-link with coil spring arrangement at the rear.