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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

Mitsubishi could add 'Evo' crossover

You should have done this years ago, but in case you haven't, open your dictionaries to the word "Sacred" and tear the entire page out. Done? Good. Now, to continue... With the traditional sedan-based, gas-powered Mitsubishi Lancer Evolution using its four driven wheels to enter the grave at the end of this year, Auto Express reports that it's possible that Mitsubishi could use the "Evo" appellation on a high-performance, all-wheel-drive version of the Outlander Sport (called the "ASX" in Europe). This has been more than a year in the making, in truth. Last year Mitsubishi said that another "high-performance four-wheel-drive gasoline-powered sedan" wasn't going to happen, and that what did come would be a result of exploring "the possibilities of high-performance models that incorporate electric vehicle technology." As Auto Express sees it, the next-generation Outlander Sport will launch initially with four-wheel drive, followed by a two-wheel-drive, plug-in hybrid model. The company's UK chief said that an Evo-worthy model "isn't a huge jump" from there, once the bread-and-butter segments are satisfied. Mitsubishi is doing much better financially, and this would be one of the experiments it could now afford to try out. An Outlander Sport Evo isn't done and dusted - there's no business case for it yet, and who knows, a potential Evo version could be a UK- or Europe-only trim - but "a lot of senior management" is discussing it.

Mitsubishi fuel economy scandal will result in $1.39 billion loss

The fuel economy scandal revealed a couple months ago will cost Mitsubishi Motors a pretty penny. According to The New York Times, the Japanese automaker predicted the fiscal year 2016 will result in a loss of 145 billion yen, or $1.39 billion. We won't know for sure until March rolls around. The prediction is even more striking when compared to Mitsubishi's performance during the last few years. It will be Mitsubishi's first reported loss in eight years. In 2014, Mitsubishi reported a global profit of $1.2 billion, which doubled the profits of the previous year, and in the spring of 2015 the US arm of the manufacturer reported its first profits in seven years – $4.18 million. For a little while there, it seemed like things were looking really good for Mitsubishi, but past flaws caught up with it. Some of the models built have had their fuel economy readings rounded by as much as 15 percent, due to the way running resistance is calculated in laboratory conditions. Nissan swept in to buy one third of Mitsubishi, and under the Renault-Nissan alliance it is likely Mitsubishi will be put on a crash course to clear its name and start turning a profit again. But the bad publicity caused by the scandal will probably mean it'll be far in the future. Related Video: