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Mitsubishi realigning its SUV range to create more size difference

A report in Autocar says Mitsubishi wants more literal space between its three core SUVs. The outlet quotes "a senior source" saying, "Today we aren't in an ideal position, with our SUVs close in size, but in the next 18 months you will start to see a strategy that separates them out." Redesigns for the next generation of the Outlander, Eclipse Cross, and Outlander Sport will put about 200 millimeters' (7.9 inches) difference in length between each. Right now, the Outlander stands 184.8 inches long, the Eclipse Cross 173.4 inches long, and the Outlander Sport is scarcely smaller at 171.9 inches long. Autocar says the revamp would see the Outlander grow, while the Outlander Sport gets smaller. Based on the comments, if the Outlander gets longer, then we wouldn't be surprised at seeing the Eclipse Cross putting on a few inches, too. The first fruit should blossom next year, and be possible thanks to platform-sharing within the Renault-Nissan-Mitsubishi alliance. Comparing Mitsubishi to Nissan's formula, the Rogue is 184.5 inches long, the Rogue Sport 172.4 inches. We don't get the Juke any more, which is 162.8 inches long; our Nissan Kicks extends 169.1 inches. The coming range will extend plug-in hybrid and full electric options, too. Naturally, the Outlander PHEV will make the jump to a new generation, and the Eclipse Cross will come in hybrid and PHEV flavors. An updated PHEV powertrain shown in the Engelberg Tourer Concept at the Geneva Motor Show paired a 2.4-liter four-cylinder and two electric motors at the axles, for 44 miles of EV range on the WLTP cycles. That's 16 more EV miles than the current Outlander PHEV can go. The Outlander Sport will get a battery-electric trim. The "senior source" said, "We will not have a unique nameplate, but instead offer the appropriate electrification options for the vehicles and how people will use them." There's likely a lot more in store for the brand, especially in the U.S., although we have no idea what that is. Takao Kato will take over as CEO of Mitsubishi global next month, with the mandate of carrying out the carmaker's "small but beautiful" strategy. The initiative puts steady growth and profit ahead of disruptive leaps. Kato has experience in the U.S., having helped set up the joint manufacturing plant with Chrysler in Illinois in 1988. Even so, he's said of our region, "It's not easy to be in that market," and would only go so far as saying "probably not" when asked if leaving the U.S. is an option.

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Recharge Wrap-up: Tesla store reboot, Jaguar "EV-Type" an electric F-Pace?

The Connecticut Hydrogen and Electric Automobile Purchase Rebate (CHEAPR) program is creating demand for EVs. $1 million has been set aside for rebates ranging from $750 to $3,000 per car, depending on battery size (in addition to federal incentives). Dealers also get an incentive of $150 to $300 per vehicle to help motivate them to promote EVs. "This is the type of program that can be a win-win-win for the state, auto manufacturers, dealers and consumers," says Chevrolet dealer Leo Karl, who has seen a jump in demand for the Volt under the CHEAPR program. Karl expects the funds to run out as early as this fall. Read more at Automotive News. The Mitsubishi Outlander PHEV is scheduled to go on sale in the US in May 2016. As Mitsubishi makes some changes, including plans to ditch its Normal, IL assembly plant, the company's future in the US is being called into question. The new date for the plug-in hybrid version of the Outlander comes after multiple delays. Mitsubishi also plans to offer a 2016 model of the i-MiEV despite slowing sales. Read more at Automotive News. Tesla is overhauling its stores in advance of the Model X going on sale. The revamp includes informative interactive displays and a heavier emphasis on Tesla merchandise sales. The displays provide information about safety, Autopilot technology, the charging network, electric motors and other information to help familiarize customers with Tesla. The Tesla Design Collection - which includes luggage, apparel and other gear - also helps position Tesla as a luxury lifestyle brand, rather than just a mere automaker. Expect the stores to be continually updated over time. "Tesla is able to pivot in their stores the way they release new software," says Cadent Consulting Group's Ken Harris. "This is important to an emerging brand." Learn more from Bloomberg. Could Jaguar be planning an electric F-Pace called the EV-Type to compete with the Tesla Model X? Autocar is reporting that the upcoming SUV from Jaguar could spawn a whole family of vehicles, including an all-electric version. Jaguar has registered the trademark for the EV-Type name, and that vehicle would likely be built at the Magna Steyr factory in Graz, Austria. That would free up capacity to build the traditionally powered F-Pace in the UK. Read more at Green Car Reports, or at Autocar.