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2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

Mitsubishi president resigns in wake of fuel economy scandal

Mitsubishi has announced the resignation of two of its top executives as the company is embroiled in a scandal over its fuel-economy figures. Chief among the resignations is Tetsuro Aikawa, the company's president and chief operating officer (pictured above at left, bowing), who assumed the position less than two years ago. Joining Aikawa-san on the way out is Ryugo Nakao, one of three executive vice presidents of the company and the man responsible for product planning and quality at Mitsubishi. Though two of his principal deputies are leaving, the top executive at Mitsubishi retains his seat for the time being. Osamu Masuko (pictured above at right, seated) serves as both chairman and CEO, however with Nissan assuming over a third of the company's ownership, Masuko-san could still be replaced. A shareholders meeting is scheduled for June 24, when Aikawa and Nakao's resignations are set to take effect. According to the statement below, the company "will decide on the successors of both Representative Directors at our board of directors' meeting and make an announcement promptly." The resignations of the top officials come in the wake of revelations that Mitsubishi had falsely reported the fuel-economy figures of its vehicles for decades. The broadening scandal was uncovered when Nissan tested vehicles which Mitsubishi manufactures on its behalf and found discrepancies. As his company prepares to take control of the ailing automaker, Nissan chief Carlos Ghosn says that the greatest challenge will be restoring Mitsubishi's reputation. In a similar development, Suzuki also admitted to improper fuel-economy testing. The rival automaker claims that the measures were taken without the knowledge of senior management. Related Video: Personnel Changes (Resignation) of Members of the Board Tokyo, May 18, 2016 - Mitsubishi Motors Corporation (MMC) announced resignation of members of the board as follows: 1. Member of the Board who will resign Tetsuro Aikawa President and COO, Representative Director Ryugo Nakao Executive Vice President, Representative Director 2. Reason for resignations As our announcement today on the Report to the Ministry of Land, Infrastructure, Transport and Tourism concerning improper conduct in fuel consumption testing of vehicles manufactured by MMC shows, MMC has caused tremendous trouble and concern to our customers and all of our stakeholders. Considering this, Mr. Aikawa and Mr.

Mitsubishi denies plans for Toyota/Subaru rival sports coupe

Forgive us for being wistful, but there was a time when Mitsubishi coupes and sports cars were the downright awesome. The 1990s brought us the all-wheel drive, turbocharged Eclipse GSX and the twin-turbocharged 3000GT VR-4 (seen here). The times, they were good.
Fast-forward to today, and the Lancer Evolution exists as Mitsubishi's sole, true performance offering. Mitsubishi killed off the Eclipse last year, by which time it had lost much the luster of its predecessors. With an affordable Japanese sports car fomenting underway thanks to Scion FR-S and Subaru BRZ, one may think that it's an ideal time for a brand like Mitsubishi to jump back into the performance coupe game. A rear-drive Mitsubishi sports car to take on the Toyobaru twins could be just what the brand needs to gain some mindshare among consumers.
Not so, says Osamu Masuko. The president and executive director of Mitsubishi told reporters at the Sydney Motor Show, "Our engineers are very prominent to investigate new technologies, but to use that technology they are not that good to bring the revenue to make that money." Read: the engineers want to do it, but the company does not find it to be financially responsible.