2007 Mitsubishi Galant Se Sedan 4-door 2.4l on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Not a dry eye in the house for last Mitsubishi Evo X video

Say what you will about the Mitsubishi Lancer Evolution; we're going to miss this one when it's gone. Japan's rally car for the street is officially being phased out, and production is ending in Japan. But not before one Final Edition, and a final video showing the turbocharged, all-wheel-drive wonder being built. In Japan, the Final Edition is limited to a run of just 1,000 units. It's based on the GSR model with the five-speed manual transmission, but comes with performance goodies like Bilstein shocks, Eibach springs, Recaro seats, Brembo brakes, and more. See it for yourself in the gallery, below. Over the course of 23 years, there have been 10 generations of the Lancer Evolution. And while Evo X might not be our favorite (this author much prefers Evo IX, for what it's worth), it's still sad to see Mitsubishi's iconic, winged sedan head to the grave. A sign of the times, Mitsubishi says the Evo "will be replaced in spirit" by a high-power, hybrid SUV. That's a tall order, and doesn't seem to make a whole lot of sense, but we'll see. For now, say goodbye to the Evo X by watching the final production video, above. And just be thankful Subaru still makes its lovely WRX STI.

Watch Mitsubishi break the EV record at Pikes Peak

Take a listen folks - you're hearing the eventual future of motorsports. This is Greg Tracy and the Mitsubishi MiEV Evolution III as they assault the treacherous course at Pikes Peak in just 9:08.188.
This run is significant for a number of reasons. As we recapped in our Pikes Peak finale post, Tracy's run was a mere two seconds off the best overall time at this year's event, snagging him and Mitsubishi second place overall, as well as first in the Electric Modified class and the fourth fastest time ever recorded. Perhaps more importantly, though, Tracy thoroughly trounced the previous EV record at Pikes Peak, beating the legendary Nobuhiro "Monster" Tajima's 2013 best of 9:46.530.
It's an impressive feat, and now you can experience the whole run from as near a first-person viewpoint as you're going to get. Scroll down and have a look.