2004 Mitsubishi Lancer Evolution 8 on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi Evolution reborn as electric crossover

Forget everything you ever knew about the Mitsubishi Lancer Evolution. The potent, raw sport sedan that was a semi-mythical enthusiast fantasy for years is dead. In its place now comes an electric crossover, called the e-Evolution, as the Japanese automaker moves forward in a new era where mobility matters more than performance. It's a tacit admission that a small company can't afford to compete in the narrowest of niches — sport sedans — and a shrinking one at that. The e-Evolution shows Mitsubishi's new strategic direction, and it will be capable of using artificial intelligence, connectivity and other mobility solutions. Enthusiasts will take heart that the e-Evolution has all-wheel drive, a sophisticated three-motor system that works with Mitsu's Super All-Wheel Control to aid traction and driving dynamics. The electric batteries feeding the powertrain are placed in the middle of the concept underneath, which provides a low center of gravity. The design is striking. It's sharp with indentures, a prominent grille and large wheels set at the corners. There's huge air intakes, the ride height is elevated, and the back end features a hexagon design that recalls the spare tire cover from the Mitsubishi Shogun off-roader. The back also has jet-styled mini tailfins that help pass air cleanly by the sides to aid aerodynamics. Inside is a large flat screen bookended by two smaller screens. The e-Evolution also has sensors that help the vehicle read road conditions and try to coordinate the driver's intent. In short, this isn't your father's Evo. That's not Mitsubishi's intent. Rather, it's putting all of its best technologies under the umbrella of its most famous name on a vehicle that will compete in the largest part of the market. It's no longer the Evo as you knew it, but it's definitely an Evolution. Related Video:

Mitsubishi teases updated 2025 Outlander with tweaks throughout

There's an updated Mitsubishi Outlander PHEV on the way for the 2025 model year, four years after the launch of the fourth-gen. Europe released a bit of information on their version in July, one "specifically developed for the European market." Despite hype that the electrified SUV "is based on the Japanese I-Fu-Do-Do concept of authenticity and majesty," the outline we can make out in the European teaser image suggests exterior lines won't stray far afield. Now Japan has released a few artfully shaded images of what buyers can expect, along with additional details. Set beside the Euro tease, the DRL and headlight image portends that the "more refined and sophisticated face" won't be much different than today's face, so figure on the usual headlight and taillight revisions plus some tweaks to character lines. The development team promises a "greatly improved" interior based on customer feedback. We'll guess that statement is focused on lower trims; we've called the cabins of upper trims one of the Outlander PHEV's strongest advantages. The interior design philosophy was dubbed "Majesty Phase 2 - Refinement and further quality," and we know it means upper trims will get ventilated seats semi-aniline leather for the first time. The infotainment touchscreen should grow to 12.3 inches, replacing the 8- and 9-inch screen on today's trims and matching the size of the digital instrument cluster. The automaker has worked with Yamaha for a couple of years on vehicle-specific audio systems, there should be one on the way for the Outlander PHEV with branded speaker grilles and multiple sound profiles. Looks like there's a larger battery on the way as well, extending pure-electric range past today's 38 miles powered by a 20-kWh pack; this larger unit might add V2L capability so that the Outlander can use its energy to power a home. Mitsubishi might upgrade output of the naturally aspirated 2.4-liter four-cylinder, or boost output from the two electric motors. Engineers are definitely retuning the handoff between the ICE and battery for more electric driving and a smoother transition. Suspension tweaks creating a ride "one class above the rest" are coming, and new colors and wheel designs are a given.