2001 Mitsubishi Montero Sport Ls Sport Utility 4-door 3.0l on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Final edition Mitsubishi Evo X arrives next June as 5MT GSR

Jalopnik recenly held an online Q&A session with Don Swearingen, an executive vice president at Mitsubishi Motors North America. If you're into Mitsu you should peruse the whole thread because questioners jumped all over the subject map, asking about getting the Delica here (not going to happen) and a new Montero (another concept presaging production is coming to the Chicago Auto Show next year), the company's fleet vehicle stance (they kill residuals, Mitsu isn't interested), and a Mirage racing series (right now it doesn't make sense). But for any enthusiast, every question not dealing with a new Lancer Evolution XI is merely a side dish. On that note, Swearingen took his turn ringing the death knell for the Evo series, saying "There are currently no plans for an Evo XI," which is kinder than his words at the LA Auto Show when he told Motor Trend, "Its time has come and gone." Nevertheless, he gave us a few more details on the final edition Evo Special Action Model that Automotive News reported on three months ago: it will be a GSR five-speed with "More horsepower, some suspension tuning, and some bits pieces that are still being finalized. Around 2,000 units will be available." Those of you hoping for a spiffier interior or a massive curb weight diet won't take much solace from that, but the 2,000 or so buyers who get to drive the hommage to The Once and Future King probably won't mind.

Mitsubishi Evo tagged with graffiti faster than you can say 'stop!'

Ladies and gentlemen, meet Maggie Stiefvater, professional artist and musician, New York Times best-selling author and Mitsubishi Evo owner. Because, as she writes, "In my latest novel, The Dream Thieves, a character drives a car that looks just like mine. Only there's a knife painted on the side of his," she decided to graffiti a knife on the side of hers.
And that's how you get the time-lapse video below of Stiefvater, a few aerosol cans and a lot of stencils enjoying a sunny day in the park.