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2017 Mitsubishi Mirage G4 has a trunk for your junk

If you're in the market for an inexpensive new car and it absolutely must be a sedan, then the 2017 Mitsubishi Mirage G4 is both of those things. The tiny four-door isn't beautiful, but the vehicle offers buyers optional high-tech amenities like smartphone integration with Apple CarPlay and Android Auto. The little guy debuts at the New York Auto Show and arrives at dealers this spring. The Mirage G4 shares much of its styling with the hatchback but grafts a trunk onto the rear. The stubby front and back make the sedan look charmingly bulbous. There's just something cute about its short, rounded shape. The G4 also uses the hatchback's powertrain. A 1.2-liter three-cylinder with 78 horsepower and 74 pound-feet of torque spins the front wheels. Customers can choose between a five-speed manual or a CVT, Mitsubishi spokesperson Alex Fedorak tells Autoblog. The update for 2017 Mirage five-door also just benefited from larger brakes and a retuned suspension. Look for live photos of the Mirage G4 from the New York Auto Show soon. We're curious to see how the pudgy sedan looks in the real world. Related Video: MITSUBISHI UNVEILS ALL-NEW 2017 MIRAGE G4: A SPIRITED SEDAN WITH STYLE, VALUE, AGILITY AND CONNECTIVITY • Superior fuel economy and super-low Greenhouse Gas Emissions make the Mirage G4 one of the top environmentally conscious gas-powered sedans in the industry • Offers unexpected connectivity in a sub-compact car with Apple CarPlay support and Android Auto NEW YORK, NY March 24, 2016 – Mitsubishi Motors North America, Inc. (MMNA) today unveiled the all-new 2017 Mitsubishi Mirage G4. A sibling to the well-established and popular Mirage hatchback, the all-new Mirage G4 brings consumers a fresh dose of clean style, environmental consciousness, agility, connectivity, affordability and value. The Mirage G4 goes on sale this spring at Mitsubishi showrooms across the country. "A few years ago we entered the subcompact segment with the Mirage hatchback and its popularity with consumers has grown every year with its combination of top fuel economy, attractive pricing and one of the industry's best new car warranties. The new Mirage G4 repeats that value equation in a four-door sedan package," said MMNA executive vice president, Don Swearingen.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2014 Mitsubishi Mirage arrives in US this fall

Mitsubishi dealers have been painfully starved of fresh product for ages now, with their most recent new model, the bubble-shaped i electric car, already requiring a serious sales jumpstart. We've known for a while that help is on the way in the form of an all-new Outlander crossover, but we've basically only had loose confirmations to go on that the Japanese automaker would eventually reintroduce its Mirage subcompact to the American market. Today, those rumors have turned to reality, as Mitsubishi has confirmed that the five-door economy car will hit US dealerships this fall.
Every subcompact player needs a trump suit, from Ford's tech-rich Fiesta to Honda's impossibly space-efficient Fit, and the Mirage's calling card figures to be its fuel economy. Mitsubishi says it expects its 2014 Mirage to achieve 37 miles per gallon in the city and 44 on the highway (combined rating of 40 mpg) when equipped with a continuously variable transmission. Those figures are good enough, Mitsu says, to earn it the title of the most fuel-efficient gasoline vehicle sold in America that isn't a hybrid.
Of course, Mitsubishi isn't outlining any additional specs at the moment - not even engine configuration. We're expecting the company's 1.2-liter three-cylinder, which in European spec delivers a modest 79 horsepower and 78 pound-feet of torque. The Continent's Mirage weighs under 1,900 pounds, but the normally aspirated triple still makes for leisurely acceleration of 11.7 seconds to 62 miles per hour. It will be interesting to see if Mitsubishi makes some powertrain alterations to better suit American expectations.