1998 Mitsubishi Montero Sport Ls Sport Utility 4-door 3.0l on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi bringing SUV 'Legend' to the Chicago Auto Show

Mitsubishi claims that "a legend" is returning to its ranks at the 2015 Chicago Auto Show in February. Its save-the-date to the Windy City event just depicts an indistinguishable crossover sitting on top of a sand dune as the only hint of what the Japanese brand has in store. However, according to company spokesperson Alex Fedorak this isn't an entirely new vehicle. Mitsubishi is giving the GC-PHEV concept (pictured below) its North American debut, after originally unveiling it at the 2013 Tokyo Motor Show. While it's purely a concept, the vehicle is "a designer's rendering of what a new Montero could look like," said Fedorak to Autoblog. While Mitsu is not committing to putting the chunky CUV into production yet, the press conference is going to "talk about what role if any it plays in our future," he said.

Mitsubishi Lancer Evolution's curtain call will come with more power

We love the Mitsubishi Lancer Evolution X, but by this point, we've accepted the fact that the its days are numbered, despite the noticeable back and forth that accompanied rumors of the vehicle's future for so many months and years. And while the Evo's coming death in 2015 is pretty sad, a report from Automotive News claims that the road-going rally machine will at least be leaving with a fairly substantial bang.
According to AN, Mitsubishi will send off the Evo with a Special Action Model. Limited to between 2,000 to 2,500 units and destined exclusively for the United States, the Evo X SAM should boast, most notably, a bump in power for its 291-pony, 2.0-liter, turbocharged four-cylinder. There should be a few other performance tweaks to accompany the increased output, although it's unclear what those might be. AN claims the limited-edition model will drop during the last six months of Evo production, some time next year.
AN's report was confirmed to us by Mitsubishi spokesman Alex Fedorak, who said that, yes, there will be "a US special edition in 2015." We've asked for additional information, but all we've heard back, so far, is that mum's the word. Here's hoping we won't be waiting too long to get official details.