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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Mitsubishi Outlander PHEV's US debut pushed back yet again [UPDATE]

UPDATE: The story's been updated to include a response from Mitsubishi. Better late than never, the saying goes, and when it comes to the US debut of the Mitsubishi Outlander Plug-in Hybrid, the key words are "better" and "late." The crossover's debut in the US has already been the subject of a number of delays, and it is will once again having its stateside debut pushed back by a few months, according to Green Car Reports. Instead of a springtime arrival, we're now looking at late summer. We already know that the first US Outlander is an updated model compared to the one currently sold in Europe and Japan, but the Japanese automaker is apparently still tweaking the model to make it better suited for US driving. That means an improved interior and better sound insulation for what will be the 2017 model-year Outlander PHEV, and will likely involve better performance for both drivetrain power and fuel efficiency. "We decided to bring in the Outlander PHEV along with the 2017 Outlander launch," Mitsubishi spokesman Alex Fedorak wrote in an e-mail to Autoblog. "Doing so will allow us to better equip the vehicle for the US market." We doubt major changes are in store, so it still looks like the plug-in Outlander will pair a 2.0-liter gas engine with two electric motors. The crossover PHEV can go about 32 miles on electricity alone, at least, it can on the more lenient European driving cycle. The Outlander PHEV was first slated for a 2014 US debut, but that was pushed back to 2015 because of a battery shortage. More recently, Mitsubishi said this past January that the US debut would take place in April 2016. Overseas, the model continues to make headway when it comes to global market share of plug-in vehicles. Through November, Mitsubishi moved more than 36,000 units of the Outlander Plug-in Hybrid worldwide. That puts it third among plug-in vehicles, trailing only the sales of the Tesla Model S and the Nissan Leaf electric vehicles, according to EV Sales. Featured Gallery Plug In 2014: Mitsubishi Outlander PHEV View 12 Photos News Source: Green Car ReportsImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Mitsubishi Hybrid

Aggressive new Mitsubishi Outlander PHEV Concept-S coming to Paris

Already a hit in the rest of the world, the Mitsubishi Outlander Plug-In Hybrid is not coming to the US until late next year. That gives Mitsu plenty of time to upgrade the SUV to the next-generation model, and we might be getting a glimpse of what the US-speck Outlander PHEV will look like at the Paris Motor Show in early October. Take a look at the new "Sporty and Sophisticated" Outlander PHEV Concept-S that Mitsubishi is teasing in two dark images today. Mitsubishi says that what's being teased here is simply part of a "special package" that "magnifies the Outlander PHEV's unique driving experience." But, the last time Mitsubishi showed off an Outlander PHEV concept – at the 2012 Paris show – the production model ended up looking quite a bit like the show version. With aggressive lines all over the front fascia and bold strokes across the rear, the new concept certainly looks a lot better than the current model. We don't expect all of this auto show pizazz to make the final cut, but we like the direction that Mitsubishi is going here, extending the design language from the Outlander XR PHEV and GC-PHEV concepts from last year's Tokyo show. We should know more when we get to Paris on October 2nd. Until then, click on the images to get a better view and check out Mitsubishi's press release below. Mitsubishi Motors Europe issued the following news release at 6:00 pm on September 2, 2014. Paris, September 2, 2014 - Two years after it premiered its successful Outlander PHEV plug-in hybrid electric Twin Motor SUV/crossover at the 2012 Paris Motor Show, Mitsubishi Motors Corporation (MMC) has elected the "Mondial de L'Automobile" again – this time to unveil another PHEV vehicle: Outlander PHEV Concept-S. Sporty & Sophisticated The Outlander PHEV Concept-S is a concept model MMC proposes as a special package of the Outlander PHEV production model that has a refined interior and exterior design that magnifies the Outlander PHEV's unique driving experience. The Outlander PHEV Concept-S takes "Sporty and Sophisticated" as the theme for its design. This refined design expresses the unique combination of spirited 4x4 performance from its twin-motor PHEV system, soothing silent running, and superior on-road performance.