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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi EV drivers returning for another crack at Pikes Peak

At the 2014 edition of the Pikes Peak International Hill Climb, Mitsubishi will once again come to play with powerful electric vehicles. And by play, we mean take EV racing incredibly seriously. The 14,115-foot hill climb takes place June 29 and Mitsubishi is sending drivers Greg Tracy and Hiroshi Masuoka to challenge the podium. Tracy knows the course thanks to winning the challenge six times on a motorcycle. We don't know what kinds of vehicles Mitusbishi will race this year, and all the company is saying is that it will use technology founds in the i-MIEV. Last year, the duo raced a pair of MiEV Evolution II electric vehicles, which had four electric motors and a combined maximum output of 400 kilowatts (536 horsepower). They finished with times of 10:21.866 (Masuoka) and 10:23.649 (Tracy), well behing the winner of the Electric Division, Nobuhiro Tajima, who drove the Tajima Monster Sports Special E-Runner up the hill in just 9:46.530. Anyone want to hazard a guess what Tracy and Masuoka will get this year? Mitsubishi Motors At The Broadmoor Pikes Peak International Hill Climb Tuesday, May. 13 2014 Greg Tracy and Hiroshi Masuoka Will Compete For Mitsubishi In Electric Modified Division at The Broadmoor Pikes Peak International Hill Climb On June 29 Colorado Springs, May 9----One of the top competitions at the 2014 The Broadmoor Pikes Peak International Hill Climb will be the quietest of them all. The talent-heavy Electric Modified Division already includes Nobuhiro Tajima, who won the Electric Division last year when he drove his Tajima Monster Sports Special E-Runner to a blazing time of 9:46.530, an Electric record and the seventh fastest time in the history of the race. Now, this exciting division has added two of the race's veteran stars to go head-to-head with Tajima for top honors in the world's most famous hill climb and America's second-oldest motorsport competition behind the famed Indianapolis 500. The powerful Mitsubishi Motors team will again field two factory teams on America's Mountain on June 29, driven by two of the most accomplished drivers in the history of the race. Greg Tracy, a six-time Pikes Peak motorcycle champion, will pilot one of the Mitsubishi Motors entries in the chase to the 14,115-foot summit of America's Mountain. Tracy, in his last ride on a bike, a Ducati, broke the ten-minute mark with a clocking of 9:58.262.

2016 Mitsubishi Outlander confirmed for New York debut

Mitsubishi is putting a lot of work into updating its lineup this year after strong sales growth in 2014. In addition to bringing the Concept GC-PHEV (pictured above) to the 2015 Chicago Auto Show, the Japanese brand is already spilling the beans about its plans for the New York Auto Show. "All of our 2016 model year vehicles will be refreshed with our new brand identity, starting with the 2016 Outlander, which will make its world premiere at the New York International Auto Show in April," Mitsubishi Motors North America Executive Vice President Don Swearingen said at the Chicago show. The future Outlander has already been spied testing in Europe. However, the launch of the plug-in variant has reportedly been pushed back until some time around April 2016. In the meantime, the Mitsubishi is showing the Concept GC-PHEV from an earlier Tokyo Motor Show in the Windy City. The company promises the vehicle's chunky design suggests its future design language, which is rumored to preview a future Montero. Under the hood, the GC-PHEV has a supercharged V6 and plug-in hybrid making 335 horsepower and an eight-speed automatic gearbox with power going to all four wheels. The GC-PHEV also has some sci-fi features to go with its next-gen looks, including something called the Tactical Table. While the name sounds like a high-tech way to play board games, the system lets occupants share information from a smartphone with the vehicle and other passengers. The concept includes an augmented reality windshield and collision mitigating braking, as well. Related Video: MITSUBISHI MOTORS CONCEPT GC-PHEV MAKES NORTH AMERICAN DEBUT AT THE 2015 CHICAGO AUTO SHOW Futuristic, full-size crossover concept provides a glimpse at the brand's new design language applied to a large SUV Features a powerful yet highly efficient supercharged V-6/electric motor plug-in hybrid, 8-speed automatic transmission and full-time Super All-Wheel Control all-wheel drive Features technology that Mitsubishi is working towards incorporating into production vehicles Mitsubishi Motors North America, Inc. (MMNA) today unveiled the futuristic Mitsubishi Concept GC-PHEV at the 2015 Chicago Auto Show. The full-size SVU concept provides a glimpse at the brand's new design language applied to a large vehicle.