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Mitsubishi to add new crossover to US lineup

With crossovers of all sizes enjoying immense popularity with consumers, Mitsubishi is making a grab for some of the action with a third CUV offering. The as-of-yet unnamed vehicle is set to slot in between the baby Outlander Sport and the full-size Outlander, CEO Osamu Masuko told Automotive News ahead of the Tokyo Motor Show. Aimed squarely at the crossover-crazy US and European markets, this new vehicle will likely enter production two years from now. That should mean an auto show debut at Paris or Los Angeles in 2016, or at some point in early 2017. The new vehicle would duke it out with the redesigned Kia Sportage and Hyundai Tuscon. If it sounds like this new CUV would cannibalize some of its little brother's sales, you'd be right. To prevent this, Mitsu will tweak the sizes of the vehicles it currently offers. "The Outlander is growing in size, while the Outlander Sport is getting smaller, so it opens a space for the new SUV," Masuko told AN. "We need something to fit in between." Having a three-tiered CUV lineup might help Mitsubishi, which has enjoyed 26 percent sales growth through September this year. According to AN, over half of Mitsu's current sales come from the Outlander and Outlander Sport. Adding a third CUV would capitalize on a US market that's clamoring for light trucks and crossovers. Before the third model debuts, the next step for the brand will be the arrival of a plug-in hybrid Outlander. You can look for our review on that next year. Featured Gallery Mitsubishi eX Concept View 34 Photos News Source: Automotive News - sub. req.Image Credit: Mitsubishi Mitsubishi Crossover Economy Cars osamu masuko

Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

2016 Mitsubishi Lancer adds features, loses Ralliart

The Mitsubishi Lancer Evolution may be going away, but the base car is sticking around for the foreseeable future, as evidenced by a host of changes for the 2016 model year. The same basic look has been updated with a bolder front bumper that features vertical LED accents. The rear end, though, looks totally free of any significant changes. The profile gets some small updates, including mirrors with integrated turn signals and a flashy (optional) set of 18-inch wheels. The Lancer's cabin gets a similarly modest array of upgrades, including standard USB connectivity in a redesigned center console, standard display audio, and a redesigned, optional infotainment system. In addition to the new standard features Mitsu will offer a color LCD display in the instrument cluster, the LED running lights, and automatic air conditioning on the base ES trim. Mechanically, Mitsubishi has expanded the availability of its snappy All-Wheel Control all-wheel-drive system. Not only will it be offered on as standard on the carried-over SE and new SEL trim, but it can be snagged as an option on the base ES trim. All AWD-equipped cars will feature the same CVT8 offered on the Outlander Sport and Outlander, although front-drive trims, the base ES, and the more aggressively styled GT, will offer a five-speed manual as standard. Despite the new CVT, the engine lineup is unchanged for 2016, with the base ES using a 2.0-liter, 148-hp four-cylinder, while all other trims get a more robust, 168-hp, 2.4-liter mill. And now, the bad news. Just as there will be no more Lancer Evolution, Mitsubishi has dropped the lukewarm Lancer Ralliart. Slotting in between the Evo and the Lancer GT, the Ralliart offered all-wheel-drive, turbocharged power, and the Evo's dual-clutch transmission, along with a dose of its big brother's style. Prices get a tiny bump for 2016, with the Lancer's base price jumping up $200, to $18,405. Adding a CVT increases the price by $1,000, while all-wheel drive requires another $400. The AWD-only SE starts at $21,805, while the SEL demands another $1,000. Finally, the top-end GT starts at $23,305 for a five-speed stick, or $24,305 for the CVT model. Read on for the official press release from Mitsubishi, and be sure to check out the updated Lancer in the gallery, up top.