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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Mitsubishi AR Concept continues a wacky, wonderful tradition [w/video]

Mitsubishi enjoys a long history of thinking outside the literal box when it comes to designing minivans and people movers. Remember the Mitsubishi Van, a.k.a. Delica? How about the Chariot, better known to us as the Colt Vista? The Expo and Expo LRV, the twin models that succeeded it? These were all left-of-center takes on the MPV genre, and while they never sold in large volumes, we can't help but look back at them with a mix of bemusement and respect for their oddball character. Who knows? A production version of this AR Concept could be next.
According to Mitsubishi, "the comfort of a minivan and active personality of an SUV are merged at the highest levels" in the Concept AR. Us? We just think this mild hybrid concept looks kind of neat, even if it's just putting on off-road airs with its elevated ride hight, faux skid plates and black-lipped wheel wells.
Hardware-wise, this Active Runabout is less showcar and more 'real world,' with the front wheels drawing their power from a 134-horsepower, 1.1-liter turbocharged three-cylinder engine paired with a 10-kW electric motor used as a belt starter generator (read: mild hybrid). A continuously variable transmission handles shifting duties.

2023 Mitsubishi Triton detailed with new frame, new diesel engine

The new 2023 Mitsubishi Triton is around the corner, and the Japanese company has outlined some of the many changes it's making to the truck. The more rugged-looking exterior design hides a new ladder frame, and the pickup will be powered by a new turbodiesel engine. Sold as the L200 in some parts of the world, the Triton needs to be a lot of things to a lot of different people; it can be seen towing cattle in Australia, performing rescue operations in the Alps and being used as a daily driver in rural Chile. Catering to these different audiences isn't easy, but Mitsubishi has largely retained the tried-and-true formula that has made the current-generation truck relatively popular. Mitsubishi kept the outgoing truck's tough body-on-frame construction, though it designed a new frame rather than making updates to the old one. It developed a new double-wishbone front suspension system but kept the rear leaf springs as a compromise between ruggedness and on-road comfort. And power for the next-generation Triton will come from a new turbodiesel engine designed to deliver "a higher output." 2023 Mitsubishi Triton View 3 Photos We'll need to be patient to find out what effect these changes will have on the Triton's ride quality, off-road capacity and towing figures, and technical specifications haven't been released yet. For context, the current-generation Triton's base engine on the Australian market is a 2.4-liter turbodiesel four-cylinder rated at 178 horsepower and 317 pound-feet of torque. Buyers can choose between rear- and four-wheel drive and between a manual and an automatic transmission. Single-cab, club-cab and double-cab models are part of the range in Australia. The 2023 Mitsubishi Triton will make its global debut in Thailand on July 26 at 10 a.m. local time, which is 11:00 p.m. on July 25 in New York and 8:00 p.m. on the same day in California. The truck will be sold in numerous global markets, but the United States isn't one of them. Elsewhere, the Triton will compete in the same hotly-contested segment as the new Ford Ranger and the perennially popular Toyota Hilux. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.