No Reserve 03 Mitsubishi Outlander Awd Low Miles Power Windows, Locks, Mirrors on 2040-cars

Auto blog

Mitsubishi profits in North America for first time in seven years

Well, this is a change of pace. Mitsubishi has actually made some money in North America. It's the company's first operating profit in seven years, and while it might only be $4.18 million – yes, Mitsubishi made less in 2014 than some professional athletes – it's definitely a start. Sales in the US were up 19 percent between January and March, to 32,000 units, while 2014's overall sales jumped 21 percent to 117,000 units, Automotive News reports. Perhaps more impressively, the company is predicting a bountiful 2015, with sales up to 128,000 units and operating profits climbing to $58.5 million. If Mitsubishi is doing this with cars like the ancient Lancer and the awful Mirage, we should probably expect some good things when newer, more competent vehicles like the new Outlander hit dealers.

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.

Junkyard Gem: 2002 Mitsubishi Lancer OZ Rally Edition

The Mitsubishi Lancer OZ Rally Edition looked fast, with sporty OZ wheels and some Evo-ish body moldings. In fact, it had the same sewing-machine-grade 120-horse four-cylinder under the hood, driving just the front wheels, as the ordinary commuter-appliance Lancer. Mitsubishi moved enough of these things that you see them from time to time; here's a used-up example in a Denver-area self-service wrecking yard. These cars must have been popular in Colorado, because this is the second discarded example I have seen in a couple of months, following this '03. Rear drum brakes on a 21st-century car badged as a Rally Edition? Yes, rear drum brakes. The original factory cold-air intake is gone, replaced by this innovative rain-gutter-downspout rig. Is there anything you can't fix with sheet-metal screws, zip ties, and duct tape? The single non-appearance-related rally-ish bit here is the five-speed manual transmission. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Around the world, there were other faux-sporty versions of this generation of Lancer. For example, the Thai-market Lancer F-Style. Featured Gallery Junked 2002 Mitsubishi Lancer OZ Edition View 20 Photos Auto News Mitsubishi