2011 Mitsubishi Endeavor Se on 2040-cars

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Recharge Wrap-up: Tesla store reboot, Jaguar "EV-Type" an electric F-Pace?

The Connecticut Hydrogen and Electric Automobile Purchase Rebate (CHEAPR) program is creating demand for EVs. $1 million has been set aside for rebates ranging from $750 to $3,000 per car, depending on battery size (in addition to federal incentives). Dealers also get an incentive of $150 to $300 per vehicle to help motivate them to promote EVs. "This is the type of program that can be a win-win-win for the state, auto manufacturers, dealers and consumers," says Chevrolet dealer Leo Karl, who has seen a jump in demand for the Volt under the CHEAPR program. Karl expects the funds to run out as early as this fall. Read more at Automotive News. The Mitsubishi Outlander PHEV is scheduled to go on sale in the US in May 2016. As Mitsubishi makes some changes, including plans to ditch its Normal, IL assembly plant, the company's future in the US is being called into question. The new date for the plug-in hybrid version of the Outlander comes after multiple delays. Mitsubishi also plans to offer a 2016 model of the i-MiEV despite slowing sales. Read more at Automotive News. Tesla is overhauling its stores in advance of the Model X going on sale. The revamp includes informative interactive displays and a heavier emphasis on Tesla merchandise sales. The displays provide information about safety, Autopilot technology, the charging network, electric motors and other information to help familiarize customers with Tesla. The Tesla Design Collection - which includes luggage, apparel and other gear - also helps position Tesla as a luxury lifestyle brand, rather than just a mere automaker. Expect the stores to be continually updated over time. "Tesla is able to pivot in their stores the way they release new software," says Cadent Consulting Group's Ken Harris. "This is important to an emerging brand." Learn more from Bloomberg. Could Jaguar be planning an electric F-Pace called the EV-Type to compete with the Tesla Model X? Autocar is reporting that the upcoming SUV from Jaguar could spawn a whole family of vehicles, including an all-electric version. Jaguar has registered the trademark for the EV-Type name, and that vehicle would likely be built at the Magna Steyr factory in Graz, Austria. That would free up capacity to build the traditionally powered F-Pace in the UK. Read more at Green Car Reports, or at Autocar.

Mitsubishi Super Height K-Wagon previews the kei car of the 2020s

The door-less, turbine-electric Mi-Tech concept was the uncontested star of the Mitsubishi display at the 2019 Tokyo Motor Show, but the Japanese firm also unveiled a close-to-production design study named Super Height K-Wagon that accurately previews its next family of kei cars. It transcends the historic city-only vocation by letting owners comfortably drive further. The Super Height K-Wagon's proportions are about what you'd expect from a kei car, but its front end falls in line with Mitsubishi's current design language by adopting the X-shaped motif seen on other models, like the Eclipse Cross. Even a humble kei car can't escape crossoverization; designers echoed Mitsubishi's SUVs by adding black plastic trim over the wheel arches and the rocker panels. Mitsubishi took advantage of the concept's relatively long wheelbase to carve out a spacious, family-friendly interior. The driver sits higher than in a normal city car, like the Mirage, and the rear passengers take their seats after opening a van-like sliding door. Clever use of space has always been a trademark of kei cars, and the Super Height K-Wagon is no exception. Technical specifications remain vague. Mitsubishi outlined a high-performance engine that shifts through a continuously variable transmission (CVT). To qualify for kei car status, its engine can't displace more than 660 cubic centimeters, and it can't make more than 63 horsepower. And, proving once again that small doesn't always mean basic, the Super Height K-Wagon is packed with electronic driving aids like a collision-mitigation system, and lane-keeping assist. Mitsubishi boss Takao Koto called the Super Height K-Wagon concept the second wave of next-generation kei cars, and confirmed the concept will enter production by the end of the current fiscal year, which ends on March 31, 2020. Don't expect to see it in the United States, though. Featured Gallery Mitsubishi Super Height K-Wagon concept Tokyo Motor Show Mitsubishi Minivan/Van Concept Cars 2019 tokyo motor show

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.